{"product_id":"10-4-interactions-how-to-develop-a-sales-touch-system-guide-the-customer-conversation-and-sell-with-credibility-in-b2b-sales-paperback","title":"10.4 Interactions: How to Develop a Sales Touch System, Guide the Customer Conversation, and Sell with Credibility in B2B Sales - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMichael Smith\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe old sales playbook is dead. Here's what replaces it.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNeed satisfaction selling. Solution selling. Feature-benefit scripts. The techniques that once filled quotas are now closing doors, and the salespeople still using them are being left behind.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn today's B2B landscape, buyers are more informed, more sceptical, and more time-pressed than ever. Research shows they need up to 10.4 meaningful interactions before committing to a purchase. The question isn't whether you can close the deal, it's whether you've earned the right to have the conversation at all.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e10.4 Interactions\u003c\/strong\u003e introduces the Touch System: a structured, three-to-six month approach to winning the attention of key customers by delivering genuine value long before you ask for anything in return. Drawing on real-world sales experience across global businesses, Michael Smith reveals how the most successful modern salespeople operate less like traditional reps and more like trusted advisers, coaches, and credible experts.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAcross three tightly focused parts, you'll learn: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to think and act like an \u003cstrong\u003eIntrapreneur\u003c\/strong\u003e - taking ownership of your results in a fast-changing market\u003c\/li\u003e\n\u003cli\u003eA proven \u003cstrong\u003esix-step process\u003c\/strong\u003e for guiding customer conversations from first contact to confident close\u003c\/li\u003e\n\u003cli\u003eHow to position yourself as the \u003cstrong\u003eCredible Expert\u003c\/strong\u003e your customers actively seek out - and keep coming back to\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you're serious about B2B sales success in the modern economy, the answer isn't more calls or better scripts. It's becoming the kind of professional your customers genuinely want to hear from.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis is how you get there.\u003c\/strong\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 208\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.44 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 27, 2017\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51896885805344,"sku":"9781911121350","price":28.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/U8HmOU2SvF9781911121350.webp?v=1782068529","url":"https:\/\/ebocreations.com\/products\/10-4-interactions-how-to-develop-a-sales-touch-system-guide-the-customer-conversation-and-sell-with-credibility-in-b2b-sales-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}