{"product_id":"100-posters-that-changed-the-world-hardcover","title":"100 Posters That Changed the World - Hardcover","description":"\u003cp\u003eby \u003cb\u003eColin T. Salter\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA collection of the world's most memorable, provocative, best-selling and groundbreaking posters from Johannes Gutenberg to Barack Obama.\u003c\/p\u003e\u003cp\u003e \u003cstrong\u003eClassic posters from the last 300 years and the stories behind them.\u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003ePosters have always been designed to seek an immediate response. From the time when paper was first affordable, the poster has been used to provoke a direct reaction, whether a public appeal, a legal threat, a call to arms, or the offer of entertainment. Newspapers might have the advantage of ubiquity in spreading\u003c\/p\u003e\u003cp\u003ethe word, but a poster could be tightly targeted by its location.\u003c\/p\u003e\u003cp\u003eOrganized chronologically, \u003cem\u003e100 Posters That Changed the World\u003c\/em\u003e charts the history of poster design from their earliest forms as a means of information communication to the more subtle visual communication of the 21st century.\u003c\/p\u003e\u003cp\u003eAs printing became cheaper, posters were used for more than just promoting the capture of local villains or announcing government decrees. Advertisements took over, citing up-and-coming events, auctions, public meetings, political rallies, sports games, lectures and theatrical performances.\u003c\/p\u003e\u003cp\u003eThe technological leaps from engraving to aquatints to lithography, chromolithography and the offset press, all had their impact on what could be advertised by poster, and the art form took off spectacularly in the late 19th century with the influence of Lautrec and the Paris nightclubs. From then on, the poster became a sophisticated means of visual communication.\u003c\/p\u003e\u003cp\u003eIn the West it was used to sell products - in the East it was used to sell regimes and control behaviour.\u003c\/p\u003e\u003cp\u003eAlong with historic moments in poster evolution, \u003cem\u003e100 Posters That Changed the World\u003c\/em\u003e charts the most impactful designs of the last 300 years - images that communicate a message whether commercial or political, images that sell a film, a musical, a cause or used for decoration, inspiration, motivation and affirmation. The affirmation for teenagers in the 1970s that Farah Fawcett was looking at \u003cstrong\u003eyou\u003c\/strong\u003e.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEdinburgh-based writer Colin Salter is the author of \u003cem\u003e100 Letters That Changed The World\u003c\/em\u003e, \u003cem\u003e100 Speeches That Changed The World\u003c\/em\u003e and the co-author with Scott Christianson of \u003cem\u003e100 Books That Changed The World\u003c\/em\u003e.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 9.2 x 7.3 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 13, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51768875057440,"sku":"9781911641452","price":28.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/fbe18bff8cef9d56364ff50d5120d6a3.webp?v=1780339485","url":"https:\/\/ebocreations.com\/products\/100-posters-that-changed-the-world-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}