{"product_id":"100-things-every-designer-needs-to-know-about-people-paperback","title":"100 Things Every Designer Needs to Know about People - Paperback","description":"\u003cp\u003eby \u003cb\u003eSusan Weinschenk\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eApply psychology and behavioral science to web, UX, and graphic design \u003c\/p\u003e\u003cp\u003eBehavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every designer needs, combining real science and research with practical examples on everything from font size to online interactions. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave. \u003c\/p\u003e \u003cp\u003eHere are some of the questions this book will answer: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhat grabs and holds attention?\u003c\/li\u003e \u003cli\u003eWhat makes memories stick?\u003c\/li\u003e \u003cli\u003eWhat motivates people?\u003c\/li\u003e \u003cli\u003eHow does listening to music make people feel?\u003c\/li\u003e \u003cli\u003eHow do you engineer a decision?\u003c\/li\u003e \u003cli\u003eWhat line length for text is best? \u003c\/li\u003e \u003cli\u003eAre some fonts better than others?\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWe design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. Increase the effectiveness of your designs by using science-backed examples on human behavior.\u003c\/p\u003e \u003cp\u003e\"Every once in a while, a book comes along that is so well-written, researched, and designed that I just can't put it down. That's how good \u003cem\u003e100 Things Every Designer Needs to Know About People\u003c\/em\u003e is!\"\u003c\/p\u003e \u003cp\u003e--Lynne Cooke, Clinical Assistant Professor at Arizona State University\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eSusan M. Weinschenk\u003c\/b\u003e has a Ph.D. in Psychology and is the Chief Behavioral Scientist and the CEO at The Team W, Inc. She is a consultant to Fortune 1000 companies, start-ups, governments and non-profits. Dr. Weinschenk is also an Adjunct Professor at the University of Wisconsin.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 9 x 7 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 25, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51769204474144,"sku":"9780136746911","price":34.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/7dce0f19da9171f0a173355eab78315c.webp?v=1780343645","url":"https:\/\/ebocreations.com\/products\/100-things-every-designer-needs-to-know-about-people-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}