{"product_id":"42-rules-for-growing-enterprise-revenue-2nd-edition-go-to-market-strategies-that-increase-your-relevance-to-b2b-customers-paperback","title":"42 Rules for Growing Enterprise Revenue (2nd Edition): Go-To-Market Strategies That Increase Your Relevance to B2B Customers - Paperback","description":"\u003cp\u003eby \u003cb\u003eLilia Shirman\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eValue is in the eye of the beholder. Do your customers see your value? \u003c\/p\u003e\u003cp\u003e Business buyers barraged with a ceaseless, deafening cacophony of banal marketing-speak learn to focus exclusively on information that is directly relevant to them right now. To engage buyers and grow enterprise sales, companies must create and demonstrate tangible and unique customer relevance with every customer touch. In this time-crunched, information-overload reality: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCustomer relevance is the only way to generate customer interest and revenue growth \u003c\/li\u003e\n\u003cli\u003eCustomer relevance cannot be accomplished by a single functional group \u003c\/li\u003e\n\u003cli\u003eThere is no silver bullet--you have to keep trying new things and testing new strategies \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e \u003ci\u003e42 Rules for Growing Enterprise Revenue\u003c\/i\u003e provides practical ideas and proven strategies that boost B2B sales by making every aspect of your business more relevant to customers. The rules cover critical concepts, including: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eMaking \"Mattering to Customers\" your company's core competence \u003c\/li\u003e\n\u003cli\u003ePursuing markets where you're most relevant \u003c\/li\u003e\n\u003cli\u003eCultivating Customer collaboration \u003c\/li\u003e\n\u003cli\u003eDefining value and relevance using the customers context \u003c\/li\u003e\n\u003cli\u003eUsing solutions and industry specialization to increase relevance \u003c\/li\u003e\n\u003cli\u003ePutting customer relevance into practice through your sales channels\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e Lilia Shirman, CEO of a highly respected Silicon Valley strategy consultancy, coach at Stanford University's Global Entrepreneurial Marketing program, and start-up investor and advisor, shares the best ideas and practices from her own and other executive's experiences taking B2B products to market. Heres a chance to learn from business leaders at Cisco, Adobe, Citrix, VMware, and others to distill actionable strategies that drive sustainable customer relevance and revenue growth.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 132\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.28 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 10, 2014\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51753383854368,"sku":"9781607730934","price":28.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/09af6d8c57a17ee623f5c4b4013ef8c8.webp?v=1780018735","url":"https:\/\/ebocreations.com\/products\/42-rules-for-growing-enterprise-revenue-2nd-edition-go-to-market-strategies-that-increase-your-relevance-to-b2b-customers-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}