{"product_id":"a-new-brand-world-8-principles-for-achieving-brand-leadership-in-the-21st-century-paperback","title":"A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eScott Bedbury\u003c\/b\u003e (Author), \u003cb\u003eStephen Fenichell\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eWhat does it really take to succeed in business today? In \u003cb\u003eA New Brand World\u003c\/b\u003e, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning--and failed--branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eScott Bedbury\u003c\/b\u003e was Senior Vice President of Marketing at Starbucks from 1995 to 1998. Prior to that he spent seven years as head of advertising for Nike, where he launched the \"Bo Knows\" and \"Just Do It\" campaigns. He is currently an independent brand consultant and a speaker for the Leigh Bureau.\u003cbr\u003e\u003cb\u003eStephen Fenichell\u003c\/b\u003e is the author of \u003cb\u003ePlastic: The Making of A Synthetic Century\u003c\/b\u003e and \u003cb\u003eOther People's Money\u003c\/b\u003e. His articles have appeared in \u003cb\u003eNew York\u003c\/b\u003e, \u003cb\u003eMen's Journal\u003c\/b\u003e, \u003cb\u003eGQ\u003c\/b\u003e, \u003cb\u003eLear's\u003c\/b\u003e, \u003cb\u003eSpy\u003c\/b\u003e, \u003cb\u003eConnoisseur\u003c\/b\u003e, \u003cb\u003eCond\u0026amp;eacute-Nast Traveler\u003c\/b\u003e, and \u003cb\u003eWired\u003c\/b\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 8.3 x 5.6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 25, 2003\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51759297691936,"sku":"9780142001905","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/90add0b54de958cc7c8fdd2ac9626025.webp?v=1780148461","url":"https:\/\/ebocreations.com\/products\/a-new-brand-world-8-principles-for-achieving-brand-leadership-in-the-21st-century-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}