{"product_id":"a-simple-path-to-sustainability-green-business-strategies-for-small-and-medium-sized-businesses-hardcover","title":"A Simple Path to Sustainability: Green Business Strategies for Small and Medium-sized Businesses - Hardcover","description":"\u003cp\u003eby \u003cb\u003eFred Andreas\u003c\/b\u003e (Editor), \u003cb\u003eElizabeth Cooperman\u003c\/b\u003e (Editor), \u003cb\u003eBlair Gifford\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWith unequaled insight, business experts profile 12 outstanding, sustainable, small- to medium-sized enterprises and explain how their green strategies and methods have helped them succeed.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eA Simple Path to Sustainability: Green Business Strategies for Small and Medium-Sized Businesses\u003c\/i\u003e is designed specifically to help smaller enterprises share in the benefits that flow from sustainability. Built around case histories showcasing 12 small to medium-size enterprises (SMEs) that have outstanding records of sustainability, this unique, hands-on guide will help readers choose and develop sustainability strategies and undertake the marketing and management initiatives necessary for success. \u003cp\u003e\u003c\/p\u003eThe studies collected here detail each company's journey from initial idea through building a new culture, engaging stakeholders, gaining competitive advantage, and planning for the future. Each study also covers the challenges encountered, successes and failures, and lessons learned. Cases are centered around distinct themes, including a marketing\/public relations perspective, a risk management perspective, an organizational culture perspective, and a new product development perspective. Taken as a whole, these stories do more than inform. They will inspire managers to become green entrepreneurs, undertaking sustainable strategies that can reap surprising benefits.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFred Andreas\u003c\/b\u003e is a principal architect registered in the state of Colorado and a National Certified Architect, NCARB LEED, AP.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eElizabeth S. Cooperman\u003c\/b\u003e is professor of finance in the Business School at the University of Colorado, Denver.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBlair Gifford\u003c\/b\u003e is associate professor of health administration and management in the Business School at the University of Colorado, Denver. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGraham Russell\u003c\/b\u003e is executive director of Connected Organizations for a Responsible Economy (CORE), Denver, CO.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 280\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 9.3 x 6.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 03, 2011\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51754309550368,"sku":"9780313382697","price":104.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/1b262f5f10a969de8827321e9c539d6d.webp?v=1780037478","url":"https:\/\/ebocreations.com\/products\/a-simple-path-to-sustainability-green-business-strategies-for-small-and-medium-sized-businesses-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}