{"product_id":"a-z-of-better-brand-language-paperback","title":"A-Z of better brand language - Paperback","description":"\u003cp\u003eby \u003cb\u003eRob Self-Pierson\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEver wondered why the words you write aren't having the impact you expect?\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn the A-Z of better brand language, writer and brand language expert Rob Self-Pierson explores what makes language effective, especially in the world of business and brand.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWith the 26 letters of the English alphabet his muses, Rob shares insight from more than a decade of writing for and advising the world's most influential brands. From Audience to Play, Feeling to Surprises, the A-Z shares trade secrets, shatters common myths, and is guaranteed to inspire anybody who writes.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePacked with fresh approaches, tips and language exercises to try today, the A-Z of better brand language is the definitive guide to improving the way you work with words.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 66\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.18 x 7 x 4.37 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 06, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51783754055968,"sku":"9780993323423","price":13.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/ad105190cf0095f87d56c73f495142b4.webp?v=1780593789","url":"https:\/\/ebocreations.com\/products\/a-z-of-better-brand-language-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}