{"product_id":"account-based-marketing-for-dummies-paperback","title":"Account-Based Marketing for Dummies - Paperback","description":"\u003cp\u003eby \u003cb\u003eSangram Vajre\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGrow your account list with an effective account-based marketing strategy\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBuyers have changed the B2B marketing game. \u003ci\u003eAccount-Based Marketing For Dummies\u003c\/i\u003e is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on \u003ci\u003etheir\u003c\/i\u003e terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results.\u003c\/p\u003e \u003cp\u003eThis practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAlign your sales and marketing teams for greater success in your ABM efforts\u003c\/li\u003e \u003cli\u003eAnalyze data to identify key accounts\u003c\/li\u003e \u003cli\u003eTarget your messages for real-time interaction\u003c\/li\u003e \u003cli\u003eIntegrate your campaign with marketing automation software\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, \u003ci\u003eAccount-Based Marketing For Dummies\u003c\/i\u003e has you covered!\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eAccount-Based Marketing For Dummies\u003c\/i\u003e clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it's important, and how to do it. Any business marketing professional will benefit from a look at this book.\"\u003cbr\u003e\u003cb\u003e--David Raab\u003c\/b\u003e, Founder at Raab Associates\u003c\/p\u003e \u003cp\u003e\"If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too.\"\u003cbr\u003e\u003cb\u003e--Megan Heuer, Vice President and Group Director, SiriusDecisions\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Like a Hollywood agent, marketing's job is to get sales the 'audition, ' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how.\"\u003cbr\u003e\u003cb\u003e--Joe Chernov, VP of Marketing at InsightSquared\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how.\"\u003cbr\u003e\u003cb\u003e--Scott Brinker, Author of \u003ci\u003eHacking Marketing\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results.\"\u003cbr\u003e\u003cb\u003e--Sean Zinsmeister, Senior Director of Product Marketing, Infer\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"The book may be titled '...for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike.\"\u003cbr\u003e\u003cb\u003e--Scott Vaughan, CMO, Integrate\u003c\/b\u003e\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eIdentify best-fit accounts and personas\u003c\/li\u003e \u003cli\u003eEngage decision makers and influencers on their terms\u003c\/li\u003e \u003cli\u003eAccelerate your marketing and sales pipeline\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eChanging the B2B marketing game\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eBuyers have changed the B2B marketing game--and meeting their ever-changing demands can feel like an uphill battle. Packed with expert tips, this down-to-earth guide shows you how to keep afloat in today's highly digitized world, as account-based marketing is laser-focused B2B marketing. Using ABM, your \"smarketing\" team can accelerate pipeline velocity to generate more revenue from your best-fit prospects and customers. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside...\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eIdentify best-fit accounts\u003c\/li\u003e \u003cli\u003eExpand your reach\u003c\/li\u003e \u003cli\u003eAlign marketing \u0026amp; sales\u003c\/li\u003e \u003cli\u003eDevelop killer content\u003c\/li\u003e \u003cli\u003eEngage customers\u003c\/li\u003e \u003cli\u003eExecute an ABM playbook\u003c\/li\u003e \u003cli\u003eMeasure your success\u003c\/li\u003e \u003cli\u003eGrow new revenue\u003c\/li\u003e \u003cli\u003eTurn customers into advocates\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSangram Vajre\u003c\/b\u003e has quickly built a reputation as one of the leading minds in B2B marketing. Before co-founding Terminus, a SaaS platform for account-based marketing, Sangram led the marketing team at Salesforce Pardot. He has spoken on the topic of marketing technology around the world and is the mastermind behind #FlipMyFunnel.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 384\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 9.1 x 7.4 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 25, 2016\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51761081057568,"sku":"9781119224853","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/9ee8b0ff63de43bb9aca1e3dc77596b2.webp?v=1780199115","url":"https:\/\/ebocreations.com\/products\/account-based-marketing-for-dummies-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}