by SenGupta Publications (Author)

ADS MATTERS!

A Proper Guide for The Beginners in Advertising

• What you will learn?

You will learn a basic and intermediate knowledge about what advertising is, how it does work, how it plays a vital role in consumer's minds etc.

• Who is this book for?

This book is mainly for those people interested in Advertising & Marketing (MBA Grads, Business Corporates, Non Fictions lovers etc.) or the people who wants to make career in Advertising industry.

• What is the purpose of the book?

The main purpose of the book is to let the interested people knows about the insights of Advertising and its digital trend in current world.

Contents:

• What is advertising
• Characteristics Of Advertising
• Goals/Objectives of Advertising
• Why is advertising so important
• Advertising's Benefits
• Disadvantages of Advertising
• Psychology in Advertising
• Marketing vs. Advertising
• How advertising work
• Diverse Advertising tools utilized in industry
• Computerized/Digital Advertising
• Sales Promotions in Advertising