{"product_id":"advertising-in-the-digital-age-paperback","title":"Advertising in the Digital Age - Paperback","description":"\u003cp\u003eby \u003cb\u003eSevil Yesiloglu\u003c\/b\u003e (Author), \u003cb\u003eJoyce Costello\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eAdvertising is everywhere. \u003cbr\u003e \u003cbr\u003e Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google.\u003cbr\u003e \u003cbr\u003e What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically.\u003cbr\u003e \u003cbr\u003e So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from traditional ′offline′ models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.64 x 9.61 x 6.69 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 08, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51773662822688,"sku":"9781529601978","price":165.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/17445c79190165a1d114de146a1a9455_dbb84787-f51c-4203-b6ba-136a9aacad86.webp?v=1780430055","url":"https:\/\/ebocreations.com\/products\/advertising-in-the-digital-age-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}