AI Playbook: The Strategic Guide to AI for Marketing and Communications - Paperback

by Joanne Sweeney (Author)

Will you lead or be left behind in the AI era?

From Joanne Sweeney, a globally recognised digital communications authority with over 25 years of experience, comes AI Playbook, the ultimate guide for marketers and communicators navigating the fast-evolving world of artificial intelligence.

This isn't just a book; it's your shortcut to staying relevant and thriving in an industry being transformed by technology. Inside, you'll discover practical strategies to harness the power of AI with purpose and impact. Whether it's crafting better campaigns, mastering ethical AI use, or scaling your efforts while keeping a human touch, this book delivers the frameworks, tools, and insights you need to take control of your future.

Joanne's expertise, honed through years of guiding governments, public sector leaders, and media professionals, gives you a clear roadmap to AI success. With step-by-step guidance on everything from AI leadership to policy creation and prompt engineering, this playbook empowers you to think critically, act boldly, and lead with integrity.

AI isn't just changing marketing, it's rewriting the rules. Whether you're experimenting with AI for the first time or looking to maximise its potential, this essential guide will ensure you're not just keeping up, but staying ahead, and becoming the leader your industry needs. An AI-driven world awaits, lead it with confidence. Let me show you how!