{"product_id":"alphabet-the-becoming-of-google-paperback","title":"Alphabet: The Becoming of Google - Paperback","description":"\u003cp\u003eby \u003cb\u003eMicky Lee\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGoogle is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation, now the parent company of Google, is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe establishment of the parent company, Alphabet, shows the company is expanding to other industries from equity investment to self-driving cars. This book first examines this history of expansion, before delving into the economic, political, and cultural profiles of the corporation. Lee ultimately finds that what makes Google powerful is not one genius idea, but rather networks of people, places, and capital.\u003c\/p\u003e\u003cp\u003eAlphabet: The Becoming of Google is a compelling dive into the sometimes inscrutable world of Google, ideal for students, scholars, and researchers interested in the fields of digital media studies, the politics and economies of online media, and the history of the internet.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMicky Lee\u003c\/strong\u003e is an associate professor of media studies at Suffolk University, Boston, MA, USA. She has published in the areas of feminist political economy, information, technologies, and finance. Her latest books are \u003ci\u003eUnderstanding the Business of Global Media in the Digital Age\u003c\/i\u003e and \u003ci\u003eBubbles and Machines: Gender, Information, and Financial Crises\u003c\/i\u003e.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 124\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.27 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 30, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51785971106080,"sku":"9781032092591","price":51.82,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/53adf76a7fe0e1b053e0ffc18a4feb8d.webp?v=1780624451","url":"https:\/\/ebocreations.com\/products\/alphabet-the-becoming-of-google-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}