{"product_id":"alternate-reality-games-promotion-and-participatory-culture-paperback","title":"Alternate Reality Games: Promotion and Participatory Culture - Paperback","description":"\u003cp\u003eby \u003cb\u003eStephanie Janes\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eUsing textual analysis, interviews with game designers, audience surveys, and close analysis of player forum discussion, this book examines the unique nature of the producer\/consumer relationship within promotional Alternate Reality Games (ARGs). \u003c\/p\u003e\u003cp\u003eHistorically, ARGs are rooted in advertising as much as they are in narrative storytelling. As designers often have to respond to player actions as the game progresses, players can have an impact on the storyline, on character behaviour, and potentially on the final resolution of the narrative. This book explores how both media consumers and producers are responding to this new reconfiguration of the producer\/consumer\/prosumer dynamic in order to better understand the diverse advertising experiences available to media audiences today.\u003c\/p\u003e\u003cp\u003eWith a focus on participatory culture and the political economy of promotional communications, this in-depth analysis of ARGs will appeal to academics and researchers in the fields of games, film, advertising, and media and cultural studies.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eStephanie Janes is a British Academy Postdoctoral Research Fellow at King's College, London. She has previously lectured in Media \u0026amp; Communications at the University of East London, and Media Arts at Royal Holloway, University of London, where she also completed her PhD. Her research interests are in film and media promotion, and media convergence with an emphasis on film and gaming. She has previously published on promotional ARGs for films in \u003ci\u003eArts and the Market \u003c\/i\u003eand edited collections including \u003ci\u003eThe Politics of Ephemeral Digital Media: Permanence and Obsolescence in Paratexts\u003c\/i\u003e, eds. Sara Pesce and Paolo Noto, and \u003ci\u003eAlternate Reality Games and the Cusp of Digital Gameplay\u003c\/i\u003e, eds. Antero Garcia and Greg Niemeyer.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 144\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.2 x 8.4 x 5.3 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 13, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51782519292192,"sku":"9781032338125","price":51.82,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/6ef99477ac512997949caf2b30a039f9.webp?v=1780572970","url":"https:\/\/ebocreations.com\/products\/alternate-reality-games-promotion-and-participatory-culture-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}