{"product_id":"american-icon-alan-mulally-and-the-fight-to-save-ford-motor-company-paperback","title":"American Icon: Alan Mulally and the Fight to Save Ford Motor Company - Paperback","description":"\u003cp\u003eby \u003cb\u003eBryce G. Hoffman\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eAt the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. \u003cp\u003e\u003c\/p\u003eUnder the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family--America's last great industrial dynasty--could hold on to their company. \u003cp\u003e\u003c\/p\u003eMulally and his team pulled off one of the great­est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world.\u003ci\u003e American Icon\u003c\/i\u003e is the compelling, behind-the-scenes account of that epic turnaround. \u003cp\u003e\u003c\/p\u003eIn one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet­ings to drive change and force Ford to deal with the painful realities of the American auto industry. \u003cp\u003e\u003c\/p\u003eHoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of \u003ci\u003eToo Big to Fail\u003c\/i\u003e and \u003ci\u003eThe Big Short\u003c\/i\u003e, \u003ci\u003eAmerican Icon\u003c\/i\u003e is narrative nonfiction at its vivid and colorful best.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eBRYCE G. HOFFMAN \u003c\/b\u003eis an award-winning journalist who has covered the auto industry, both in the United States and around the world, since 1998. He began cov­ering Ford Motor Company for the \u003ci\u003eDetroit News\u003c\/i\u003e in 2005. That beat gave him a front-row seat for many of the events chronicled in \u003ci\u003eAmerican Icon. \u003c\/i\u003eHoffman has been honored by the Society of American Business Edi­tors and Writers, the Society of Professional Journalists, the Associated Press, and others for his coverage of Ford and is one of the world's foremost authorities on the automaker. He lives in Grand Blanc, Michigan.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 432\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 7.9 x 5.1 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 05, 2013\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51754194501920,"sku":"9780307886064","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/6e685a51d90523579ddce7aff82ee9dc.webp?v=1780035462","url":"https:\/\/ebocreations.com\/products\/american-icon-alan-mulally-and-the-fight-to-save-ford-motor-company-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}