{"product_id":"assembled-in-japan-electrical-goods-and-the-making-of-the-japanese-consumer-paperback","title":"Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer - Paperback","description":"\u003cp\u003eby \u003cb\u003eSimon Partner\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003ci\u003eAssembled in Japan \u003c\/i\u003einvestigates one of the great success stories of the twentieth century: the rise of the Japanese electronics industry. Contrary to mainstream interpretation, Simon Partner discovers that behind the meteoric rise of Sony, Matsushita, Toshiba, and other electrical goods companies was neither the iron hand of Japan's Ministry of International Trade and Industry nor a government-sponsored export-led growth policy, but rather an explosion of domestic consumer demand that began in the 1950s.\u003cbr\u003e\u003cbr\u003eThis powerful consumer boom differed fundamentally from the one under way at the same time in the United States in that it began from widespread poverty and comparatively miserable living conditions. Beginning with a discussion of the prewar origins of the consumer engine that was to take off under the American Occupation, Partner quickly turns his sights on the business leaders, inventors, laborers, and ordinary citizens who participated in the broadly successful effort to create new markets for expensive, unfamiliar new products.\u003cbr\u003e\u003cbr\u003eThroughout, the author relates these pressure-cooker years in Japan to the key themes of twentieth-century experience worldwide: the role of technology in promoting social change, the rise of mass consumer societies, and the construction of gender in advanced industrial economies.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003eWonderful material. The author is good on the importation not only of American technology but also of manufacturing ideas and marketing theories.--David E. Nye, author of \u003ci\u003eConsuming Power\u003c\/i\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eSimon Partner\u003c\/b\u003e is Assistant Professor of History at Duke University and author of \u003ci\u003eSaying Yes to Japanese Investment\u003c\/i\u003e (1992) and \u003ci\u003eMergers and Acquisitions Manual\u003c\/i\u003e (1991).\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 317\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.88 x 8.97 x 6.04 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 05, 2000\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51751401292064,"sku":"9780520219397","price":61.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/2e9de826aef9d26827abb1e5bd34b5f2.webp?v=1779972322","url":"https:\/\/ebocreations.com\/products\/assembled-in-japan-electrical-goods-and-the-making-of-the-japanese-consumer-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}