by Karl Michael Popp (Author), Stefan Schneider (Editor)

This book addresses key issues during the creation of corporate strategy and M&A strategy by explaining how to define a complete and consistent strategy, use an all-encompassing scope for the strategy to avoid blind spots, include ecosystem and platform strategy, define M&A strategy and its exact relationships to corporate strategy, and how to define strategic fit of two companies. It also lays the foundation for a data-driven strategy.