{"product_id":"banking-on-digital-growth-the-strategic-marketing-manifesto-to-transform-financial-brands-hardcover","title":"Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands - Hardcover","description":"\u003cp\u003eby \u003cb\u003eJames Robert Lay\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you're part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. \u003c\/p\u003e\u003cp\u003eConsumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies. \u003c\/p\u003e\u003cp\u003eUp to this point you've only dabbled in digital marketing without a formal plan or strategy to guide you. Now you feel frustrated because you're not getting the results you hoped for. You're also confused about what you should do next. \u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eBanking on Digital Growth\u003c\/em\u003e, \u003cstrong\u003eJames Robert Lay\u003c\/strong\u003e unlocks the secrets of digital growth with a strategic marketing manifesto to transform financial brands. You'll gain clarity with a strategic blueprint framed around 12 key areas of focus that empower you to confidently generate 10X more loans and deposits while finally proving the value of marketing as a strategic growth leader--not a cost center.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 280\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.75 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 20, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51790591623456,"sku":"9781544507729","price":32.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/68fb36e9b4e3716111cbac9a60ba263e.webp?v=1780680778","url":"https:\/\/ebocreations.com\/products\/banking-on-digital-growth-the-strategic-marketing-manifesto-to-transform-financial-brands-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}