{"product_id":"belief-systems-religion-and-behavioral-economics-marketing-in-multicultural-environments-paperback","title":"Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments - Paperback","description":"\u003cp\u003eby \u003cb\u003eElizabeth A. Minton\u003c\/b\u003e (Author), \u003cb\u003eLynn R. Kahle\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eReligion is a topic that businesses often ignore, in spite of 70% of the world being religious. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contributes to consumption decisions, voting practices, reaction to pro social messages and public policy, as well as donating behavior.\u003c\/p\u003e\u003cp\u003eThe field of behavioral economics discusses how various social and cognitive factors influence economic decisions, which encompass consumer decision making, but doesn't incorporate religion as an influence on economic decision making.\u003c\/p\u003e\u003cp\u003eThis book provides one of the first comprehensive investigations into the relationship between religion and behavioral economics. The basic premises of the major religious affiliations are reviewed, and the authors bring to life prior research on religion and behavioral economics with an emphasis on how this research can help practitioners to improve business practices.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eElizabeth A. Minton is an advanced PhD student in Marketing\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 160\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.35 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 20, 2013\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51799799824672,"sku":"9781606497043","price":23.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/32850e915ee59a252038570038d17003.webp?v=1780823063","url":"https:\/\/ebocreations.com\/products\/belief-systems-religion-and-behavioral-economics-marketing-in-multicultural-environments-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}