{"product_id":"ben-delaneys-nonprofit-marketing-handbook-second-edition-a-hands-on-guide-to-marketing-communications-in-nonprofit-organizations-paperback","title":"Ben Delaney's Nonprofit Marketing Handbook, Second Edition: A hands-on guide to marketing \u0026 communications in nonprofit organizations - Paperback","description":"\u003cp\u003eby \u003cb\u003eBen Delaney\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThere are more than a million nonprofit organizations in the United Sates, and every one of them needs to tell its story, find clients, solicit donations, sell services, and encourage its volunteers. Yet few have a marketing department, and many have serious challenges in meeting their communications and marketing goals. This book will help in-house communications staff be more effective while sticking to their budgets.\u003cbr\u003e \u003cbr\u003e Addressed to the Marketing Communications manager in small to medium sized nonprofits, this book assumes that the reader has little formal knowledge of marketing. In plain language, it provides a hands-on reference that can be referred to frequently, providing checklists and actionable tips to make marketing easier and more effective.\u003c\/p\u003e\u003cp\u003eThis second edition adds a new chapter on crisis communications management, as well as updated information on social media and new tips on marketing automation. It also adds a full index.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 174\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.47 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 01, 2018\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51804181233952,"sku":"9781513635545","price":33.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/2ab33323910348b652df05ffc8d7b4a3.webp?v=1780896405","url":"https:\/\/ebocreations.com\/products\/ben-delaneys-nonprofit-marketing-handbook-second-edition-a-hands-on-guide-to-marketing-communications-in-nonprofit-organizations-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}