{"product_id":"best-story-wins-storytelling-for-business-success-hardcover","title":"Best Story Wins: Storytelling for Business Success - Hardcover","description":"\u003cp\u003eby \u003cb\u003eMark Edwards\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAn inspiring, practical, and timely new guide on how to harness the power of storytelling in our communications at work. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWhether you're standing up in front of a crowd at a conference or chatting with a colleague in an elevator, storytelling is the most effective way to get your point across. It works in ninety-second Superbowl television spots, it works in ten-second social media formats, and it works in that email you have to fire off in five seconds flat. \u003cp\u003e\u003c\/p\u003eWhy? The short answer is that people don't make decisions based on logic. They make decisions based on emotions. To persuade, influence, and inspire, you need to make an emotional connection. And storytelling is the best way of doing that. \u003cp\u003e\u003c\/p\u003eJournalist-turned-business coach Mark Edwards has developed his own methodology for telling compelling stories at work. \u003ci\u003eBest Story Wins \u003c\/i\u003eshows how storytelling will make better communicators of us all.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 8.35 x 5.51 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 04, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51763626115360,"sku":"9781639366446","price":27.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/c1fe1ab9e507bf5ca89b8f09347f5853.webp?v=1780237341","url":"https:\/\/ebocreations.com\/products\/best-story-wins-storytelling-for-business-success-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}