{"product_id":"beyond-disruption-innovate-and-achieve-growth-without-displacing-industries-companies-or-jobs-hardcover","title":"Beyond Disruption: Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs - Hardcover","description":"\u003cp\u003eby \u003cb\u003eW. Chan Kim\u003c\/b\u003e (Author), \u003cb\u003eRenée A. Mauborgne\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e, the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eDisruption dominates innovation theory and practice. But disruption, for all its power, is destructive--displacing jobs, companies, and even entire industries. Are we missing an alternative approach to innovation and growth?\u003c\/p\u003e\u003cp\u003eWith three decades of research, the #1 global bestselling authors of \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e, W. Chan Kim and Renée Mauborgne, reveal another way to innovate and grow. Just as \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e redefined the essence of strategy as creating not competing, \u003ci\u003eBeyond Disruption\u003c\/i\u003e redefines and expands the existing view of innovation by introducing a new approach, \u003ci\u003enondisruptive creation\u003c\/i\u003e, that is free from the destructive displacement that happens when innovators set out to disrupt.\u003c\/p\u003e\u003cp\u003eKim and Mauborgne reveal the distinct advantages of nondisruptive creation to business and society, showing how this new approach to innovation allows companies to grow while also being a force for good. With examples that reach across all sectors of the economy and a practical framework for guiding innovation efforts, this book shows: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy nondisruptive creation matters to all of us and why it is likely to become even more important in the future\u003c\/li\u003e\n\u003cli\u003eHow it complements disruption and how you can identify and execute on nondisruptive opportunities\u003c\/li\u003e\n\u003cli\u003eHow companies can more thoughtfully pursue their growth and innovation strategies in a way that better balances business and society\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA practical guide for driving innovation and growth, the rich research behind the book, coupled with its frame-breaking message, make it the must-read book for the next generation of innovators.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eW. Chan Kim\u003c\/b\u003e and \u003cb\u003eRenée Mauborgne\u003c\/b\u003e are professors of strategy at INSEAD and codirectors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. They are the authors of the over 4 million copy global bestseller \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e, which is recognized as one of the most iconic and impactful strategy books ever written, and the \u003ci\u003eNew York Times\u003c\/i\u003e, #1 \u003ci\u003eWall Street Journal\u003c\/i\u003e, \u003ci\u003eUSA Today\u003c\/i\u003e, and \u003ci\u003eLos Angeles Times\u003c\/i\u003e bestseller, \u003ci\u003eBlue Ocean Shift\u003c\/i\u003e. To date, \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e and \u003ci\u003eBlue Ocean Shift\u003c\/i\u003e teaching materials have been adopted by over 2,800 universities across the globe. They were named the most influential management thinkers in the world by Thinkers50.\u003c\/p\u003e\u003cp\u003eTo learn more, visit blueoceanstrategy.com and twitter.com\/blueoceanstrtgy\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9.2 x 6.3 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 02, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51760894607648,"sku":"9781647821326","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/cfab93302a4c463eabb6caf7affc464a.webp?v=1780193412","url":"https:\/\/ebocreations.com\/products\/beyond-disruption-innovate-and-achieve-growth-without-displacing-industries-companies-or-jobs-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}