{"product_id":"big-bet-leadership-your-transformation-playbook-for-winning-in-the-hyper-digital-era-hardcover","title":"Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era - Hardcover","description":"\u003cp\u003eby \u003cb\u003eJohn Rossman\u003c\/b\u003e (Author), \u003cb\u003eKevin McCaffrey\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Executive Playbook to Lead Business Growth, Innovation and Transformation.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe first leadership book for the age of artificial intelligence, equipping leaders with principles and tactics to achieve audacious outcomes and solve complex problems, while smartly managing the inherent risks of bold moves. Applying this playbook will impact your business and, just as critically, propel and protect your career as a bold transformational executive. \u003cp\u003e\u003c\/p\u003eCo-authored by John Rossman, author of \u003ci\u003eThe Amazon Way\u003c\/i\u003e and \u003ci\u003eThink Like Amazon, \u003c\/i\u003e and Kevin McCaffrey, seasoned executives from Amazon, Google, and T-Mobile. This fast-moving book melds their direct leadership experiences with comprehensive research and authentic stories. \u003cp\u003e\u003c\/p\u003eActionable insights include: \u003cbr\u003e \u003cul\u003e \u003cli\u003ePinpointing Growth Opportunities: Identify your customer's primary frustrations and unmet needs with standout features, forming the foundation for sustainable business growth.\u003c\/li\u003e \u003cli\u003eMastering Strategic Communication: Develop skills to ensure alignment, clarity, and vital stakeholder involvement through effective strategic communication.\u003c\/li\u003e \u003cli\u003ePrioritizing through High-Impact Experimentation: Implement cost-effective, swift, and impactful experimentation methods, utilizing memos and debates for maximum effect.\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eRedefining Cost Models for Winning Business Models: Learn to innovate cost structures alongside improving customer experiences for a transformative impact on your business.\u003c\/li\u003e \u003cli\u003eOvercoming Inertia and Analysis Paralysis: Discover tactics to break free from conventional pace and decision-making traps by creating focused teams and unique operational environments.\u003c\/li\u003e \u003cli\u003eMaximizing Return on Effort: Craft a governance approach that provides high quality, timely signals for your strategic endeavors without the usual bureaucratic overhead.\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003eWith your book purchase you also get a trove of resources including practical frameworks, real-world examples, a Big Bet journal, generative AI prompts, and a Big Bet GPT. These tools are designed to drive active integration of the principles of \u003ci\u003eBig Bet Leadership\u003c\/i\u003e in your business.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eJohn Rossman is an executive coach and advisor, keynote speaker and founder of Rossman Partners. He is an early Amazon executive with key responsibilities in launching the Amazon Marketplace business in 2002, and author of the bestselling books, \u003ci\u003eThe Amazon Way\u003c\/i\u003e and \u003ci\u003eThink Like Amazon\u003c\/i\u003e. He has advised and served as an interim leader to large enterprises such as the Gates Foundation, Microsoft, and T-Mobile. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eKevin McCaffrey is a former McKinsey consultant. He led enterprise strategy, operations, and new business ventures at T-Mobile and Google. He is now a partner at Rossman Partners.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 184\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.78 x 9.21 x 6.31 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 27, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51763913326880,"sku":"9781957588223","price":27.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/4239671c0b1cf0489f2015bb76090bca.webp?v=1780242155","url":"https:\/\/ebocreations.com\/products\/big-bet-leadership-your-transformation-playbook-for-winning-in-the-hyper-digital-era-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}