{"product_id":"big-data-big-analytics-emerging-business-intelligence-and-analytic-trends-for-todays-businesses-hardcover","title":"Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for Today's Businesses - Hardcover","description":"\u003cp\u003eby \u003cb\u003eMichael Minelli\u003c\/b\u003e (Author), \u003cb\u003eMichele Chambers\u003c\/b\u003e (Author), \u003cb\u003eAmbiga Dhiraj\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eUnique prospective on the big data analytics phenomenon for both business and IT professionals\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe availability of Big Data, low-cost commodity hardware and new information management and analytics software has produced a unique moment in the history of business. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. These capabilities are neither theoretical nor trivial. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue and profitability.\u003c\/p\u003e \u003cp\u003eThe Age of Big Data is here, and these are truly revolutionary times. This timely book looks at cutting-edge companies supporting an exciting new generation of business analytics.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn more about the trends in big data and how they are impacting the business world (Risk, Marketing, Healthcare, Financial Services, etc.)\u003c\/li\u003e \u003cli\u003eExplains this new technology and how companies can use them effectively to gather the data that they need and glean critical insights\u003c\/li\u003e \u003cli\u003eExplores relevant topics such as data privacy, data visualization, unstructured data, crowd sourcing data scientists, cloud computing for big data, and much more.\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBIG DATA BIG ANALYTICS\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe Age of Big Data Analytics is here, and these are truly revolutionary times. This timely book looks at cutting-edge companies supporting an exciting new generation of business analytics. This represents a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability. \u003c\/p\u003e\u003cp\u003eWritten for business managers and executives who want to make the most out of their information resources, \u003ci\u003eBig Data, Big Analytics\u003c\/i\u003e strikes a careful balance between high-level strategy and sample code, making an otherwise highly technical topic accessible through stories, metaphors, and analogies. The authors--decision science and analytics experts--describe the enabling technology and illustrate the value of Big Data through industry examples. After introducing the people and corporations who are successfully working with Big Data, the book delves deeper into the organization and the roles it takes to make Big Data successful. \u003c\/p\u003e\u003cp\u003eIn this user-friendly guide, you'll discover: \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eWhat Big Data is and why it's important\u003c\/li\u003e \u003cli\u003eIndustry examples (Financial Services, Healthcare, etc.)\u003c\/li\u003e \u003cli\u003eBig Data and the New School of Marketing\u003c\/li\u003e \u003cli\u003eFraud, risk, and Big Data\u003c\/li\u003e \u003cli\u003eBig Data technology\u003c\/li\u003e \u003cli\u003eOld versus new approaches\u003c\/li\u003e \u003cli\u003eOpen source technology for Big Data analytics\u003c\/li\u003e \u003cli\u003eThe Cloud and Big Data\u003c\/li\u003e \u003cli\u003ePredictive analytics\u003c\/li\u003e \u003cli\u003eCrowdsourcing analytics\u003c\/li\u003e \u003cli\u003eComputing platforms, limitations, and emerging technologies\u003c\/li\u003e \u003cli\u003eConsumption of analytics\u003c\/li\u003e \u003cli\u003eData visualization as a way to take immediate action\u003c\/li\u003e \u003cli\u003eMoving from beyond the tools to analytic applications\u003c\/li\u003e \u003cli\u003eCreating a culture that nurtures decision science talent\u003c\/li\u003e \u003cli\u003eA thorough summary of ethical and privacy issues\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe availability of Big Data, low-cost commodity hardware, new information management, and analytic software has produced boundless opportunities for your organization to jump ahead of the competition. Discover how to analyze astonishing data sets quickly and cost-effectively with the tools and strategies found in \u003ci\u003eBig Data, Big Analytics\u003c\/i\u003e.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBIG DATA BIG ANALYTICS\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe Age of Big Data Analytics is here, and these are truly revolutionary times. This timely book looks at cutting-edge companies supporting an exciting new generation of business analytics. This represents a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability. \u003c\/p\u003e\u003cp\u003eWritten for business managers and executives who want to make the most out of their information resources, \u003ci\u003eBig Data, Big Analytics\u003c\/i\u003e strikes a careful balance between high-level strategy and sample code, making an otherwise highly technical topic accessible through stories, metaphors, and analogies. The authors--decision science and analytics experts--describe the enabling technology and illustrate the value of Big Data through industry examples. After introducing the people and corporations who are successfully working with Big Data, the book delves deeper into the organization and the roles it takes to make Big Data successful. \u003c\/p\u003e\u003cp\u003eIn this user-friendly guide, you'll discover: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eWhat Big Data is and why it's important\u003c\/li\u003e \u003cli\u003eIndustry examples (Financial Services, Healthcare, etc.)\u003c\/li\u003e \u003cli\u003eBig Data and the New School of Marketing\u003c\/li\u003e \u003cli\u003eFraud, risk, and Big Data\u003c\/li\u003e \u003cli\u003eBig Data technology\u003c\/li\u003e \u003cli\u003eOld versus new approaches\u003c\/li\u003e \u003cli\u003eOpen source technology for Big Data analytics\u003c\/li\u003e \u003cli\u003eThe Cloud and Big Data\u003c\/li\u003e \u003cli\u003ePredictive analytics\u003c\/li\u003e \u003cli\u003eCrowdsourcing analytics\u003c\/li\u003e \u003cli\u003eComputing platforms, limitations, and emerging technologies\u003c\/li\u003e \u003cli\u003eConsumption of analytics\u003c\/li\u003e \u003cli\u003eData visualization as a way to take immediate action\u003c\/li\u003e \u003cli\u003eMoving from beyond the tools to analytic applications\u003c\/li\u003e \u003cli\u003eCreating a culture that nurtures decision science talent\u003c\/li\u003e \u003cli\u003eA thorough summary of ethical and privacy issues\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe availability of Big Data, low-cost commodity hardware, new information management, and analytic software has produced boundless opportunities for your organization to jump ahead of the competition. Discover how to analyze astonishing data sets quickly and cost-effectively with the tools and strategies found in \u003ci\u003eBig Data, Big Analytics.\u003c\/i\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eConsidered one of the top sales and marketing executives in the business analytics space, \u003cb\u003eMICHAEL MINELLI\u003c\/b\u003e is Vice President, Information Services, for MasterCard Advisors. The majority of his sixteen years of analytics industry experience was at SAS, where he spent over eleven years helping clients with large-scale analytic projects related to marketing, risk, supply chain, and finance. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eMICHELE CHAMBERS\u003c\/b\u003e is currently in the Big Data Analytics startup world and was formerly the General Manager \u0026amp; Vice President of Big Data Analytics at IBM, where her team was responsible for working with customers to fully exploit the IBM Big Data Platform. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eAMBIGA DHIRAJ\u003c\/b\u003e is the Head of Client Delivery for Mu Sigma, where she leads their delivery teams to solve high-impact business problems in the areas of marketing, supply chain, and risk analytics for market-leading companies across multiple verticals.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.79 x 9.08 x 6.4 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 22, 2013\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51761091871008,"sku":"9781118147603","price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/10f5f6bcfa3f2e22d887646a6bd61797.webp?v=1780199480","url":"https:\/\/ebocreations.com\/products\/big-data-big-analytics-emerging-business-intelligence-and-analytic-trends-for-todays-businesses-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}