{"product_id":"big-data-mba-driving-business-strategies-with-data-science-paperback","title":"Big Data MBA: Driving Business Strategies with Data Science - Paperback","description":"\u003cp\u003eby \u003cb\u003eBill Schmarzo\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIntegrate big data into business to drive competitive advantage and sustainable success\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBig Data MBA\u003c\/i\u003e brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business. You'll learn how to exploit new sources of customer, product, and operational data, coupled with advanced analytics and data science, to optimize key processes, uncover monetization opportunities, and create new sources of competitive differentiation. The discussion includes guidelines for operationalizing analytics, optimal organizational structure, and using analytic insights throughout your organization's user experience to customers and front-end employees alike. You'll learn to \"think like a data scientist\" as you build upon the decisions your business is trying to make, the hypotheses you need to test, and the predictions you need to produce.\u003c\/p\u003e \u003cp\u003eBusiness stakeholders no longer need to relinquish control of data and analytics to IT. In fact, they must champion the organization's data collection and analysis efforts. This book is a primer on the business approach to analytics, providing the practical understanding you need to convert data into opportunity.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstand \u003ci\u003ewhere\u003c\/i\u003e and \u003ci\u003ehow\u003c\/i\u003e to leverage big data\u003c\/li\u003e \u003cli\u003eIntegrate analytics into everyday operations\u003c\/li\u003e \u003cli\u003eStructure your organization to drive analytic insights\u003c\/li\u003e \u003cli\u003eOptimize processes, uncover opportunities, and stand out from the rest\u003c\/li\u003e \u003cli\u003eHelp business stakeholders to \"think like a data scientist\"\u003c\/li\u003e \u003cli\u003eUnderstand appropriate business application of different analytic techniques\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf you want data to transform your business, you need to know how to put it to use. \u003ci\u003eBig Data MBA\u003c\/i\u003e shows you how to implement big data and analytics to make better decisions.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for Bill Schmarzo and \u003ci\u003eBig Data MBA\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Practical information from Bill Schmarzo on leveraging big data for a competitive advantage is priceless. His extensive experience in the field of information management and his ability to provide real world examples of how to position your business for success uniquely qualifies him as an expert. Bill's first book, \u003ci\u003eBig Data: Understanding How Data Powers Big Business\u003c\/i\u003e, is insightful and serves as required reading for the MBA\/MSIS course on \u003ci\u003eBusiness Intelligence and Data Warehousing\u003c\/i\u003e that I am teaching.\"\u003cbr\u003e \u003cb\u003e--Jonathan Wu, \u003c\/b\u003e Chairman and Co-Founder, BASE Consulting Group \u003c\/p\u003e\u003cp\u003e\"Based on over three decades of experience, I firmly believe business stakeholders need to be in the drivers' seats, while collaborating with their IT counterparts, to ensure a successful analytic initiative. Bill's ... latest book allows you to tap into his decades of expertise and incredibly valuable insights in this space.\"\u003cbr\u003e \u003cb\u003e--Margy Ross, \u003c\/b\u003e President at Kimball Group \u003c\/p\u003e\u003cp\u003e\"Bill Schmarzo is a sound Big Data leader and a gift to the academic profession. Bill is passionate about sharing his knowledge and he can simplify the most complex topic and make it fun and exciting.\"\u003cbr\u003e \u003cb\u003e--Mouwafac Sidaoui, \u003c\/b\u003e Professor and Chairman of Business Analytics and Information Systems at the School of Management at the University of San Francisco \u003c\/p\u003e\u003cp\u003e\"The market has been lacking a book that addresses the most important source of data value: how to use data and analytics as a business manager. Avoiding platitudes and vague hand-waving advice, this book provides a guide for applying data to solve business problems. Most books lead with technical advice, the wrong place to begin. This book delivers useful guidance on where and how to start, what's important and what one needs to know as a nontechnical manager.\"\u003cbr\u003e \u003cb\u003e--Mark Madsen, \u003c\/b\u003e President, Third Nature, Inc. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eVisit the companion website at\u003c\/b\u003e www.wiley.com\/go\/bigdatamba\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBILL SCHMARZO\u003c\/b\u003e is the chief technology officer of the Big Data Practice of EMC Global Services. He is responsible for setting the strategy and defining the big data service offerings and capabilities for EMC Global Services. He also works directly with organizations to help them identify where and how to start their big data journeys. In addition, Schmarzo is the author of \u003ci\u003eBig Data: Understanding How Data Powers Big Business\u003c\/i\u003e from Wiley.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 9.2 x 7.3 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 21, 2015\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51772721692960,"sku":"9781119181118","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/f44119b8e3726185817ed8babc3ebc43.webp?v=1780412469","url":"https:\/\/ebocreations.com\/products\/big-data-mba-driving-business-strategies-with-data-science-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}