{"product_id":"big-little-legends-how-everyday-leaders-build-irresistible-brands-paperback","title":"Big Little Legends: How Everyday Leaders Build Irresistible Brands - Paperback","description":"\u003cp\u003eby \u003cb\u003eGair Maxwell\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWithout Magic, It's Just Marketing\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eEver wonder why among 35,000 masterworks in the Louvre, just one comparatively unremarkable, 30-by-21-inch painting is perpetually surrounded by tourists, all jostling to take a selfie and share their experience? In \u003ci\u003eBig Little Legends\u003c\/i\u003e, you'll discover timeless secrets such as the Mona Lisa Effect-an invisible force that flips the dynamics for certain brands, attracting the customer to them. Magically, they become \u003ci\u003eirresistible\u003c\/i\u003e. \u003cp\u003e\u003c\/p\u003eBut here's the secret: it's not magic. In a wild, rollicking journey through brands in many sectors, brand strategist and history maven Gair Maxwell explores real-life stories of otherwise ordinary, everyday leaders who accomplished extraordinary results-and reveals how they did it. You'll learn how successful brands focus their marketing efforts on creating an organic pull instead of a manufactured push, ditching the frustration of pitching and advertising and ensconcing their brands as a \"Category of One\" for decades to come. \u003cp\u003e\u003c\/p\u003eYou'll learn how to become a word-of-mouth juggernaut and make people become willing accomplices in marketing your brand. From a \"Huggable\" car dealership on Canada's east coast to slap-happy fishmongers in Seattle, an Ontario burger stand to a Vegas pawn shop and more, \u003ci\u003eBig Little Legends\u003c\/i\u003e is jam-packed with reasons why every brand should discover, tell and believe in their own story.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 350\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.78 x 8 x 5.25 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 09, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51784140325152,"sku":"9781774581667","price":28.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/6d4d5f9cb0692e93fcaa31ad689857de.webp?v=1780600709","url":"https:\/\/ebocreations.com\/products\/big-little-legends-how-everyday-leaders-build-irresistible-brands-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}