{"product_id":"blockbusters-the-five-keys-to-developing-great-new-products-paperback","title":"Blockbusters: The Five Keys to Developing Great New Products - Paperback","description":"\u003cp\u003eby \u003cb\u003eGary S. Lynn\u003c\/b\u003e (Author), \u003cb\u003eRichard R. Reilly\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eWhat Makes a BLOCKBUSTER?\u003c\/p\u003e\u003cp\u003eMore than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created.\u003c\/p\u003e\u003cp\u003eLynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible: \u003c\/p\u003e\u003cp\u003eCompelling Product Vision - Product Improvisation - Information Exchange- Senior Management Commitment - Teamwork\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.73 x 8.82 x 5.54 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 14, 2003\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51759248343328,"sku":"9780060084745","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/d3ea8ab496df86db68e26217e67dfd9c.webp?v=1780146752","url":"https:\/\/ebocreations.com\/products\/blockbusters-the-five-keys-to-developing-great-new-products-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}