{"product_id":"blockchain-babel-the-crypto-craze-and-the-challenge-to-business-hardcover","title":"Blockchain Babel: The Crypto Craze and the Challenge to Business - Hardcover","description":"\u003cp\u003eby \u003cb\u003eIgor Pejic\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWINNER: \u003c\/b\u003e Independent Press Award 2020 - Technology Category \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eBlockchain is the technology behind bitcoin and other crypto-currencies. According to Santander, it could save financial institutions $15-20bn a year from 2022 onward. Most experts see an unprecedented potential, but many banks, payment processors and credit card companies fret that bitcoin entrepreneurs could cast a pall over their core business. Whatever the position of blockchain, many voices are shouting from different angles, creating a cacophony of confusion including tech-evangelists, anarcho-libertarians and industry experts. But while everybody in IT and banking seems to have an opinion on the blockchain, there is little systematic research, no strategic analysis. \u003cb\u003e\u003ci\u003eBlockchain Babel\u003c\/i\u003e\u003c\/b\u003e is the ultimate guide to the most disruptive technology to have entered the finance industry in recent years. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eBlockchain Babel\u003c\/i\u003e \u003c\/b\u003elooks at blockchain alongside innovation diffusion, competitive dynamics and management strategy. Shortlisted as one of the three best business book proposals by McKinsey and the \u003ci\u003eFinancial Times\u003c\/i\u003e for the Bracken Bower Prize in 2016, this is a must-read for business leaders and aspiring leaders wanting to grasp blockchain and put it into context and understand the practical implications it may have.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eIgor Pejic\u003c\/b\u003e is the Head of Marketing at BNP Paribas PF AT, part of Europe's largest banking group. A former business journalist, the author regularly comments on payments, transactions and the blockchain in the media. He was voted by McKinsey and \u003ci\u003eThe Financial Times\u003c\/i\u003e as one of three finalists in the Bracken Bower Prize with his work on blockchain in 2016, which has resulted in this book.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.75 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 26, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51761463984416,"sku":"9780749497989","price":92.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/7608db952295d15854bdb5456b4fa76b.webp?v=1780208221","url":"https:\/\/ebocreations.com\/products\/blockchain-babel-the-crypto-craze-and-the-challenge-to-business-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}