{"product_id":"blue-ocean-shift-beyond-competing-proven-steps-to-inspire-confidence-and-seize-new-growth-hardcover","title":"Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth - Hardcover","description":"\u003cp\u003eby \u003cb\u003eW. Chan Kim\u003c\/b\u003e (Author), \u003cb\u003eRenee Mauborgne\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eNEW YORK TIMES \u003c\/i\u003e\u003c\/b\u003e\u003cb\u003eBESTSELLER\u003c\/b\u003e \u003cbr\u003e\u003cb\u003e\u003ci\u003e#1 WALL STREET JOURNAL \u003c\/i\u003eBESTSELLER\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eBlue Ocean Shift\u003c\/i\u003e is the essential follow up to \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why \u003ci\u003enon\u003c\/i\u003edisruptive creation is as important as disruption in seizing new growth. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eBlue Ocean Shift\u003c\/i\u003e\u003c\/b\u003e is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. \u003cp\u003e\u003c\/p\u003e With battle-tested lessons learned from successes and failures in the field, \u003cb\u003e\u003ci\u003eBlue Ocean Shift\u003c\/i\u003e\u003c\/b\u003e is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on \u003ci\u003eyour own\u003c\/i\u003e blue ocean journey. \u003cb\u003e\u003ci\u003eBlue Ocean Shift\u003c\/i\u003e\u003c\/b\u003e is indispensable for anyone committed to building a compelling future.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eW. Chan Kim and Renee Mauborgne\u003c\/b\u003e are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the \u003ci\u003eNew York Times\u003c\/i\u003e and #1 \u003ci\u003eWall Street Journal \u003c\/i\u003ebestseller, \u003ci\u003eBLUE OCEAN SHIFT\u003c\/i\u003e and the international bestseller \u003ci\u003eBLUE OCEAN STRATEGY\u003c\/i\u003e, which is recognized as one of the most iconic and impactful strategy books ever written. \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e has sold over 4 million copies, is being published in a record-breaking 46 languages, and is a bestseller across five continents. In 2019, Chan Kim and Renee Mauborgne were named the world's most influential business thinkers by Thinkers50. They are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business, among others. They are Fellows of the World Economic Forum and the founders of the Blue Ocean Global Network. For more on these authors and their new book, \u003ci\u003eBLUE OCEAN SHIFT\u003c\/i\u003e, see blueoceanstrategy.com.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.2 x 9.1 x 6.1 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 26, 2017\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51754391142688,"sku":"9780316314046","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/2ee1104abc584132cebf0abe3fb27e86.webp?v=1780038383","url":"https:\/\/ebocreations.com\/products\/blue-ocean-shift-beyond-competing-proven-steps-to-inspire-confidence-and-seize-new-growth-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}