{"product_id":"bold-school-brand-how-to-leverage-brand-strategy-to-reposition-differentiate-and-market-your-school-paperback","title":"Bold School Brand: How to leverage brand strategy to reposition, differentiate, and market your school - Paperback","description":"\u003cp\u003eby \u003cb\u003eBrad Entwistle\u003c\/b\u003e (Author), \u003cb\u003eJosh Miles\u003c\/b\u003e (Author), \u003cb\u003eAndrew Sculthorpe\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhen someone thinks of your school, what do they think? Schools can no longer rely on reputation spread by word of mouth alone. To thrive into the future, Heads need to proactively manage their school's brand. \u003cem\u003eBold School Brand\u003c\/em\u003e is the first framework designed specifically to help school Heads build their school's brand. Having a Bold School Brand is important because, if you do it well, it allows you to take all that complexity and position your school very clearly and succinctly to your internal community, as well as to prospective parents. Developing a Bold School Brand is about making the complex simple, but not making it superficial.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBold School Brand\u003c\/em\u003e comes from the team at imageseven, Australia's leading school marketing professionals. It distils over 30 years of the firm's experience in marketing and communication research and implementation. Put simply, it's insight applied, and the Bold School Brand framework will allow you to make the maximum positive impact for your school.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 206\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.44 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 01, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51792877191456,"sku":"9780648559603","price":42.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/473c3cfd092b7405b19a07f393840840.webp?v=1780709860","url":"https:\/\/ebocreations.com\/products\/bold-school-brand-how-to-leverage-brand-strategy-to-reposition-differentiate-and-market-your-school-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}