{"product_id":"brand-aid-a-quick-reference-guide-to-solving-your-branding-problems-and-strengthening-your-market-position-paperback","title":"Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position - Paperback","description":"\u003cp\u003eby \u003cb\u003eBrad Vanauken\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBrand managers, marketers, and executives have long turned to the trusted principles in \u003cem\u003eBrand Aid\u003c\/em\u003e to troubleshoot their branding problems.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA catchy business name and a smart logo may get you a few clicks, but to create a sustaining image for your organization and build continual success will require the perfect branding statement. The essence of an organization begins with establishing its brand; therefore, it is essential to get it right.\u003c\/p\u003e\u003cp\u003eWith over 30 years of experience building world-class brands, branding expert Brad Vanauken covers topics ranging from research and positioning to brand equity management and architecture strategy. This invaluable guide has collected illuminating case studies, best practices, and the latest research to offer invaluable advice on every aspect of brand management, including: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe 6 most powerful sources of brand differentiation\u003c\/li\u003e\n\u003cli\u003e5 elements that trigger brand insistence\u003c\/li\u003e\n\u003cli\u003eTurning brand strategy into advertising\u003c\/li\u003e\n\u003cli\u003eOnline branding\u003c\/li\u003e\n\u003cli\u003eSocial responsibility, sustainability, and storytelling\u003c\/li\u003e\n\u003cli\u003e60 nontraditional marketing techniques\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAn organization cannot afford to get their branding wrong. With the treasure trove of techniques, templates, and rules of thumb found in \u003cem\u003eBrand Aid\u003c\/em\u003e, it won't!\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 352\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 9.3 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 17, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51767208706336,"sku":"9781400235506","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/6dc3042481b25d5219b8134831144f0c.webp?v=1780306608","url":"https:\/\/ebocreations.com\/products\/brand-aid-a-quick-reference-guide-to-solving-your-branding-problems-and-strengthening-your-market-position-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}