{"product_id":"brand-failures-the-truth-about-the-100-biggest-branding-mistakes-of-all-time-paperback","title":"Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time - Paperback","description":"\u003cp\u003eby \u003cb\u003eMatt Haig\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhat do Coca-Cola, McDonald's, IBM, Microsoft and Virgin all have in common? Yes, they are all global giants, but what they are less recognized for are the many branded products they have launched which bombed spectacularly - and at great cost. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eBrand Failures\u003c\/i\u003e\u003c\/b\u003e takes a riveting look at how such disasters occur. This new edition of \u003cb\u003eMatt Haig\u003c\/b\u003e's best-selling book, provides the inside-story of 100 major brand blunders that make for jaw-dropping reading. \u003cb\u003e\u003ci\u003eBrand Failures \u003c\/i\u003e\u003c\/b\u003eexplores the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, it reveals what went wrong in every case and provides a valuable checklist of lessons learnt for each. \u003cp\u003e\u003c\/p\u003eA tour of this fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eMatt Haig\u003c\/b\u003e is an acclaimed writer and journalist. He is the author of the best-selling \u003ci\u003eBrand Success, \u003c\/i\u003e (previously published as \u003ci\u003eBrand Royalty\u003c\/i\u003e by Kogan Page) and also several best-selling novels, including \u003ci\u003eThe Radleys\u003c\/i\u003e, \u003ci\u003eThe Dead Fathers Club\u003c\/i\u003e and \u003ci\u003eThe Last Family in England \u003c\/i\u003e(Vintage)\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.54 x 8.49 x 5.48 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 31, 2011\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51761463001376,"sku":"9780749462994","price":38.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/0f77ef727bb2d5e13d09a1fb654562a7.webp?v=1780208168","url":"https:\/\/ebocreations.com\/products\/brand-failures-the-truth-about-the-100-biggest-branding-mistakes-of-all-time-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}