{"product_id":"brand-management-principles-and-applications-for-effective-branding-paperback","title":"Brand Management: Principles and Applications for Effective Branding - Paperback","description":"\u003cp\u003eby \u003cb\u003eJaywant Singh\u003c\/b\u003e (Author), \u003cb\u003ePaurav Shukla\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook.\u003c\/b\u003e\u003cbr\u003e \u003cb\u003e\u003cbr\u003e \u003ci\u003eBrand Management\u003c\/i\u003e \u003c\/b\u003ecombines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultural contexts to cover all the key aspects of brand management. Exploring areas such as the key definitions and elements of branding, brand loyalty and positioning and brand communication, it offers an easy-to-follow operationalized focus on areas such as measuring brand equity, co-branding and brand architecture. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Featuring case studies and examples from Uber, Guinness, Li-Ning, Arm \u0026amp; Hammer, Balenciaga and Netflix, \u003cb\u003e\u003ci\u003eBrand Management\u003c\/i\u003e\u003c\/b\u003e also examines new and emerging topics including managing brand crisis, brands' responsibilities and digital brand analytics. It is supported by a range of features such as learning outcomes, 'in practice' boxes, key concepts and discussion questions and online resources consisting of lecture slides, video links and an instructors' manual containing further case studies and exercises. \u003cp\u003e\u003c\/p\u003eThis is an indispensable textbook for undergraduate and postgraduate students of brand management.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJaywant Singh\u003c\/b\u003e is Professor of Marketing and Head of Research at the Department of Digital and Data Driven Marketing at Southampton Business School, University of Southampton, UK. His research is in the areas of branding and consumer behaviour. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003ePaurav Shukla \u003c\/b\u003eis Professor of Marketing and Head of Digital and Data Driven Marketing Department at the Southampton Business School, University of Southampton, UK. His research interests include luxury branding and marketing, cross-cultural consumer behaviour, and international marketing.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 344\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.93 x 9.61 x 6.69 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 28, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51752300478752,"sku":"9781398611580","price":73.42,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/a9df07089ab3db17baf1ace413116509.webp?v=1779992385","url":"https:\/\/ebocreations.com\/products\/brand-management-principles-and-applications-for-effective-branding-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}