{"product_id":"brand-seduction-how-neuroscience-can-help-marketers-build-memorable-brands-paperback","title":"Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands - Paperback","description":"\u003cp\u003eby \u003cb\u003eDaryl Weber\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"Powerful, profound, and beautifully written, \u003ci\u003eBrand Seduction\u003c\/i\u003e raises the bar for every marketer to do work that truly matters.\" \u003cbr\u003e --Seth Godin, author of \u003ci\u003eAll Marketers Are Liars \u003c\/i\u003e \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \"Clever, creative, and jam-packed with useful insights, \u003ci\u003eBrand Seduction\u003c\/i\u003e shows how our brain secretly shapes our choices in ways we may never have realized.\" \u003cbr\u003e --Jonah Berger, Wharton Professor and bestselling author of \u003ci\u003eContagious \u003c\/i\u003eand \u003ci\u003eInvisible Influence\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e For many marketing professionals, \"science\" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. \u003cp\u003e\u003c\/p\u003e In \u003ci\u003eBrand Seduction\u003c\/i\u003e, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. \u003cp\u003e\u003c\/p\u003e Welcome to the new world of neuromarketing. \u003cp\u003e\u003c\/p\u003e Through simple language, engaging stories, and real-world examples, \u003ci\u003eBrand Seduction\u003c\/i\u003e shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn: \u003cul\u003e\n\u003cli\u003e The surprising unconscious side of brands. \u003c\/li\u003e\n\u003cli\u003e The biggest myths about consumer psychology. \u003c\/li\u003e\n\u003cli\u003e The real role of emotions in building brands. \u003c\/li\u003e\n\u003cli\u003e Practical tools to use neuroscience to inspire better marketing. \u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e Everyone seems to have a different idea of what brands are, how they work, and how they are built. \u003ci\u003eBrand Seduction\u003c\/i\u003e digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to \"seduce\" customers and grow their businesses.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eDaryl Weber is a branding consultant whose work has influenced many of the best and biggest brands in the world, including Coca-Cola, Nike, Johnnie Walker, Gatorade, Pampers, and many more. He was formerly Global Director of Creative Strategy at The Coca-Cola Company, where he oversaw brand and communication strategy for many of the company's billion-dollar brands. Prior to that, he was a Director of Strategy at the consultancy Redscout, where he advised Fortune 500 companies on new product innovation and brand positioning. Weber has a BA in psychology from Columbia University. He resides in Atlanta with his wife, Jennifer, and son, Avi. You can follow him on Twitter @BrandedCortex.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 8.2 x 5.3 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 25, 2016\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51765529116960,"sku":"9781632650139","price":16.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/5f8a2759972e65b9a27fce97c4893e0c.webp?v=1780272814","url":"https:\/\/ebocreations.com\/products\/brand-seduction-how-neuroscience-can-help-marketers-build-memorable-brands-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}