{"product_id":"branding-in-a-digital-world-how-to-take-an-integrated-marketing-approach-to-building-a-business-2nd-edition-paperback","title":"Branding in a Digital World: How to Take an Integrated Marketing Approach to Building a Business (2nd Edition) - Paperback","description":"\u003cp\u003eby \u003cb\u003eHilary Jm Topper Mpa\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eHow can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business - from your overall image to messaging - is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to: - build an integrated marketing plan. - use social media marketing. - recruit ambassadors for your brand. - integrate IoT and wearable tech. - create compelling blog and social content. - increase your SEO. - use public relations, direct mail, and email marketing to tie together the entire process. With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.64 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 21, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51779294888224,"sku":"9781532087493","price":32.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/14b3e1ce2d761d1af4c66aa1b34c2c07.webp?v=1780514837","url":"https:\/\/ebocreations.com\/products\/branding-in-a-digital-world-how-to-take-an-integrated-marketing-approach-to-building-a-business-2nd-edition-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}