BrandWashed: Why the Shopper Matters More Than What You're Selling - Paperback

by Sarah A. O'Leary (Author)

The marketing and advertising arena has been brandwashed. All too often we pray to the product personality rather than look to meet the wants, needs and desires of the shopper and/or consumer. A product that sits on the shelf is worth nothing, and the majority of purchase decisions are made within the retail environment, the Point of Sale vs. The Point of Sofa. Brandwashed delivers concrete advisement to help all businesses, great and small, identify and capture the attention of their target audiences efficiently and cost effectively.

Author Biography

Sarah O'Leary is an award winning, 25-year marketing industry veteran. She has developed initiatives for a host of blue chip corporations including McDonald's, Wal-Mart, Kraft, Kellogg's, Toyota, Gatorade and the NBA. She's worked within the consumer products, entertainment, sports and automotive spaces of the industry with a great deal of success. She is an award-winning "idea" creative, last serving as Chief Creative Officer at a top-tier agency on brands including Gatorade and Bank of America. She is a freelance consultant, and contributes regularly for the Huffington Post.