{"product_id":"breaking-in-the-news-paperback","title":"Breaking in the News - Paperback","description":"\u003cp\u003eby \u003cb\u003eAlison Maloni\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eWhat if, one morning, you opened your email to a request from an editor at Forbes and they wanted to interview you about your company?\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003eWhat if a podcast that has millions of subscribers wanted to have you on to tell your story?\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIt all could happen because you took a few hours to find the contacts, craft a pitch, and reach out to the media.\u003c\/p\u003e\u003cp\u003eYou don't need to pay thousands of dollars a year to a public relations agency.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eGetting press coverage can be done yourself;\u003c\/em\u003e you just need to know what it takes to be newsworthy.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIn this book, you will learn: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow the media works\u003c\/li\u003e\n\u003cli\u003eWhat journalists are looking for\u003c\/li\u003e\n\u003cli\u003eHow to get featured in magazines and podcasts\u003c\/li\u003e\n\u003cli\u003eWhat it takes to get national media exposure\u003c\/li\u003e\n\u003cli\u003eWhat are the best ways to prepare for your media interview\u003c\/li\u003e\n\u003cli\u003eHow to establish relationships with journalists\u003c\/li\u003e\n\u003cli\u003eYou will hear from experts in the news industry, publicists, and business owners who have used public relations to build their personal brands and companies.\u003c\/li\u003e\n\u003cli\u003eYou will get inside knowledge from local and national newsrooms on how to craft the perfect pitch.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book breaks down how to get the media's attention when they are receiving hundreds of pitches a day, and \u003cem\u003eonce you get the call to be interviewed\u003c\/em\u003e, you will learn how to prepare for your interview, what to wear, and how to look like a pro on television.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePublic relations is all about storytelling, and you have a great story to tell.\u003c\/p\u003e\u003cp\u003eYou may not know what it is yet, but that's what this book will help you figure out.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eIn fact, it's going to help you come up with multiple stories.\u003c\/em\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 148\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.32 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 12, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51751007650080,"sku":"9781737921318","price":16.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/6b5c69aca9798f85d568eee7174d5bd7.webp?v=1779962359","url":"https:\/\/ebocreations.com\/products\/breaking-in-the-news-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}