{"product_id":"building-moonshots-50-ways-to-turn-radical-ideas-into-reality-hardcover","title":"Building Moonshots: 50+ Ways to Turn Radical Ideas Into Reality - Hardcover","description":"\u003cp\u003eby \u003cb\u003eTamara Carleton\u003c\/b\u003e (Author), \u003cb\u003eWilliam Cockayne\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSolve the world's biggest problems and create a better future\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eBuilding Moonshots: 50+ Ways to To Turn Radical Ideas Into Reality\u003c\/i\u003e, a team of expert innovation strategists delivers an exciting and insightful collection of strategies, techniques, and frameworks for scaling your next big, audacious idea into a concrete product or service. \u003c\/p\u003e\u003cp\u003eEach proven and tested strategy contained in the book has been categorized to make it easy to find and implement when you need it most. You'll learn how and where to start, when to bet big, how to invest, when to play the long game, what to communicate, and much more. You'll also find: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eWays to go beyond white papers and vision statements to a place where your ideas become a tangible reality\u003c\/li\u003e \u003cli\u003eStrategies for creating a better future by transforming seemingly impossible ideas into concrete products\u003c\/li\u003e \u003cli\u003eMethods for bringing to life radical and innovative solutions to the world's greatest challenges\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDestined to become the seminal, go-to source for visionaries, gamechangers, and leaders imagining the apparently impossible and determined to achieve it, \u003ci\u003eBuilding Moonshots\u003c\/i\u003e is a can't-miss book for entrepreneurs, founders, product development heads, and other business leaders.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eBuilding Moonshots: 50+ Ways to Turn Radical Ideas into Reality, \u003c\/i\u003e two veteran innovation strategists deliver the seminal, go-to source for visionaries, gamechangers, and leaders seeking to imagine and achieve the seemingly impossible. In the book, you'll learn how to develop a bigger and bolder vision as you pursue ground-breaking goals that transform the fantastical into the feasible.\u003c\/p\u003e \u003cp\u003eThe authors demonstrate over 50 ways to build radically innovative solutions to the world's greatest challenges and create a better future. You'll learn where to start, when to bet big, how to invest, what to communicate, when to play the long game, and much more. These 50+ ways serve as an indispensable primer for new moonshot teams and a handy refresher for seasoned leaders throughout the long innovation journey--for anyone leading, funding, or championing moonshot work at startups, government agencies, family offices, companies, foundations, and industry associations around the world.\u003c\/p\u003e \u003cp\u003eThe book offers a curated, actionable collection of practices and examples directly relevant to radical innovation. Numerous moonshot examples are featured from a range of industries, government agencies, military defense, and more that show how teams are making their moonshot visions and big ideas as real as the ground you're standing on.\u003c\/p\u003e \u003cp\u003eAs more people wish for radical new solutions to global society challenges, this book illuminates the path to the world-changing power of moonshots through a proven set of 50+ ways. Whether you need inspiration or a hands-on textbook to the disruption class you always wanted, \u003ci\u003eBuilding Moonshots\u003c\/i\u003e gives leaders and teams the courage, belief, and know-how to turn the stuff of science fiction into reality.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePRAISE FOR \u003ci\u003eBUILDING MOONSHOTS\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Building Moonshots is a much-needed resource for our era of uncertainty. Taking swings at the world's most intractable problems will never be easy, but Tamara and Bill have assembled a variety of practical tips, stories, and reminders to make the journey less onerous. Put this book in your backpack next to your audacity, bravery, and determination to leave the world 10X better than you found it.\" - \u003cb\u003eAstro Teller\u003c\/b\u003e, Captain of Moonshots, X, Alphabet's Moonshot Factory\u003c\/p\u003e \u003cp\u003e \"Today, more than ever, we need radical solutions to the world's most pressing challenges, using unconventional thinking and breakthrough technologies. This book shows us how. It is a must-read for leaders who seek to think big and achieve big.\" - \u003cb\u003eFred Swaniker, \u003c\/b\u003e founder of African leadership Group and one of the \"\u003ci\u003e100 Most Influential People of 2019\u003c\/i\u003e\" by \u003ci\u003eTime Magazine\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Moonshots drive innovation. Like the eclectic car, the camera phone, and AI machine learning. We need more books like Building Moonshots that offer actually actionable insights to teams who are serious about radical innovation.\" - Philippe Kahn, inventor, leader, and serial entrepreneur\u003c\/p\u003e \u003cp\u003e\"This is a how-to book for the innovation oriented. The authors understand the innovation process in great depth and help you to write the script and stage the play so that remarkable things can start to happen. Want to move into this space? This is your guidebook.\" - \u003cb\u003eWilliam B. Bonvillian\u003c\/b\u003e, MIT lecturer and author of \u003ci\u003eAdvanced Manufacturing: The New American Innovation Policies\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Investing in game-changing ideas can get tricky, and Building Moonshots is an amazing resource for anyone looking to improve their chance for success.\" - \u003cb\u003eAmin Ojjeh\u003c\/b\u003e, investor, Marcho Partners; founder and director, H.O.P.E.\u003c\/p\u003e \u003cp\u003e\"Tamara Carleton and Bill Cockayne have written the seminal handbook for radical innovation. This book should be in the lab, on the desk, and in the hands of anyone intent on making big ideas real.\" - \u003cb\u003eMike Zyda\u003c\/b\u003e, ACM Fellow, IEEE Fellow, Senior Member of the National Academy of Inventors, and a National Associate of the National Academies\u003c\/p\u003e \u003cp\u003e\"Building Moonshots has the rare combination of practical wisdom and deep insights that a forward-looking leader needs - today and tomorrow - to take their business to the next level.\" - \u003cb\u003eWalter Brenner\u003c\/b\u003e, Professor of Information Management, University of St. Gallen\u003c\/p\u003e \u003cp\u003e\"Tamara Carleton and William Cockayne are the rock stars of innovation. In this book, they condense years of teaching innovation to hundreds of students into a compact diary of 'how to do it'. These 50 ways to hit the moon are subtle but brilliant!\" - \u003cb\u003eTed Lewis\u003c\/b\u003e, former executive director, US Center for Homeland Defense and Security\u003c\/p\u003e \u003cp\u003e\"There's more than enough talk today on various flavours of disruptive innovation. Building Moonshots goes beyond by providing a unique set of practical frameworks that help you connect the dots... and see new ones. For anyone who has experienced one of Tamara and Bill's classes or workshops, you will find that same inspiring energy shining through each book page.\" - \u003cb\u003eOliver Haas\u003c\/b\u003e, senior advisor to Magpie Aviation\u003c\/p\u003e \u003cp\u003e\"The book builds on the exceptional research that Bill Cockayne and Tamara Carleton did at Stanford University, and Building Moonshots is tangible evidence that crazy ideas can become REAL.\" - \u003cb\u003eLarry Leifer\u003c\/b\u003e, Emeritus Professor in Mechanical Engineering, Stanford University\u003c\/p\u003e \u003cp\u003e\"Bill was our moonshot guru at Stanford, when I was a student there. This book with his longtime partner Tamara is like a distilled version of our favorite class with Bill.\" - \u003cb\u003eMax Serebryakov\u003c\/b\u003e, co-founder and CEO, Sanas\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTAMARA CARLETON, PhD\u003c\/b\u003e, is an international expert in radical innovation. She is the CEO of Innovation Leadership Group, teaches at several top-ranked business schools and technical universities around the world, and is the creator of practical tools that help teams innovate, like the\u003ci\u003e Playbook for Strategic Foresight and Innovation\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eWILLIAM COCKAYNE, PhD\u003c\/b\u003e, is a techno-optimistic leader with a passion for transforming science fiction into reality. For twenty years, he taught students at Stanford University how teams imagine, invent, and ship the future. He is an expert in converting blue-sky thinking into brass tacks.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 352\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.2 x 9.22 x 6.36 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 09, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51765774024992,"sku":"9781394176588","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/bac91074c1826074bc3a7977a41ba6f4.webp?v=1780279515","url":"https:\/\/ebocreations.com\/products\/building-moonshots-50-ways-to-turn-radical-ideas-into-reality-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}