{"product_id":"building-the-bear-a-mid-major-fundraising-story-paperback","title":"Building The Bear: A Mid-Major Fundraising Story - Paperback","description":"\u003cp\u003eby \u003cb\u003eBrian Gerrity\u003c\/b\u003e (Author), \u003cb\u003eJordon Bruner\u003c\/b\u003e (Designed by), \u003cb\u003eLisa Cherry\u003c\/b\u003e (Cover Design by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBetween 2012 and 2016, Mercer University Athletics (NCAA Division I member of the Southern Conference) experienced success on the field, expanded sport offerings, and achieved in the classroom. \u003cem\u003eBuilding the Bear\u003c\/em\u003e delves into the success of the Mercer Athletic Foundation - the fundraising arm of the Mercer Athletic Department charged with supporting 16 sport programs. \u003c\/p\u003e\u003cp\u003eTopics covered include setting priorities and goals, developing programming, major gift strategies, donor cultivation and stewardship, drafting an annual calendar, marketing a fundraising operation and coordinating special events. One unique aspect of this read is the thinking behind football specific programming which came about with the return of Division I FCS football to Mercer's campus in 2013. \u003c\/p\u003e\u003cp\u003eWritten by Brian Gerrity, the Mercer Athletic Foundation Executive Director and Senior Associate Athletic Director, \u003cem\u003eBuilding the Bear\u003c\/em\u003e fills the gap between the classroom and workplace. Written in part to provide a resource for young development professionals, this is a must read for aspiring collegiate athletic administrators and sports management undergraduate and graduate students. This read is a combination of text and infographics and is a real-world example of the power of strategic thinking. \u003c\/p\u003e\u003cp\u003e\u003cem\u003eBuilding the Bear\u003c\/em\u003e uses real life examples and actual strategies employed to raise funds at the Division I level. Part textbook and part case study, this read is concise, thoughtful, and packed with real world examples of the methodology behind athletic development. \u003cem\u003eBuilding the Bear\u003c\/em\u003e covers the steps taken to build a mid-major fundraising arm from a sleepy annual fund to a dynamic fundraising arm.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 42\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.11 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 27, 2017\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51780665180448,"sku":"9780692992272","price":10.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/dda2e9093cb58c6ce7f3e6c35d4b8780.webp?v=1780533874","url":"https:\/\/ebocreations.com\/products\/building-the-bear-a-mid-major-fundraising-story-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}