{"product_id":"business-analytics-sas-hardcover","title":"Business Analytics (SAS) - Hardcover","description":"\u003cp\u003eby \u003cb\u003eEvan Stubbs\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTURN YOUR CHALLENGES INTO SUCCESSES - LEARN HOW AND WHY SOME TEAM STRUGGLE AND SOME SUCCEED\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThis groundbreaking resource defines what business analytics is, the immense value it brings to an organization, and how to harness its power to gain a competitive edge in the marketplace. Author Evan Stubbs provides managers with the tools, knowledge, and strategies to get the organizational commitment you need to get business analytics up and running in your company.\u003c\/p\u003e \u003cp\u003eDrawing from numerous practical examples, \u003ci\u003eThe Value of Business Analytics \u003c\/i\u003eprovides an overview of how business analytics maps to organizational strategy and through examining the mistakes teams commonly make that prevent their success, author Evan Stubbs uncovers a four-step framework which helps improve the odds of success.\u003c\/p\u003e \u003cp\u003eBuilt on field-tested experience, \u003ci\u003eThe Value of Business Analytics \u003c\/i\u003eexplains the importance of and how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eDefine the Value: Link analytics outcomes to business value, thereby helping build a sense of urgency and a need for change.\u003c\/li\u003e \u003cli\u003eCommunicate the Value: Persuade the right people by understanding what motivates them.\u003c\/li\u003e \u003cli\u003eDeliver the Value: Link tactical outcomes to long-term strategic differentiation.\u003c\/li\u003e \u003cli\u003eMeasure the Value: Validate wins and deliver continuous improvement to help drive ongoing transformation.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eTranslating massive amounts of data into real insight is beyond magic--it's competitive advantage distilled. Nothing else offers an equivalent level of agility, productivity improvement, or renewable value. Whether you're looking to quantify the value of your work or generate organizational support, learn how to leverage advanced business analytics with the hands-on guidance found in \u003ci\u003eThe Value of Business Analytics\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003eDrawing on the successes and failures of countless organizations, author Evan Stubbs provides a reference rich in content that spans everything from hiring the right people, understanding technical maturity, assessing culture, and structuring strategic planning. A must-read for any business analytics leader and an essential reference in shifting the perspective of business analytics away from algorithms towards outcomes.\u003c\/p\u003e \u003cp\u003eLearn how to increase the odds of successful value creation with \u003ci\u003eThe Value of Business Analytics\u003c\/i\u003e.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003eDealing with the data deluge has become the albatross of the twenty-first century. For the first time ever, we have more data than we have storage capacity. Yet, competitive advantage comes from capitalizing on what makes you unique, which means leveraging your single biggest resource: your data! Developed for senior management who want to change from a \"gut feel\" to a fact-driven corporate environment, The Value of Business Analytics provides an integrated framework for launching and communicating the value of business analytics in your organization. \u003c\/p\u003e\u003cp\u003eThis groundbreaking resource defines what business analytics is, the immense value it brings to an organization, and how to harness its power to gain a competitive edge in the marketplace. Author Evan Stubbs provides managers with the tools, knowledge, and strategies to get the organizational commitment you need to get business analytics up and running in your company.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIn The Value of Business Analytics\u003c\/i\u003e, you'll discover how to successfully extract the maximum amount of useful information from your ever-increasing data repositories. The book explores how mapping tactical activities to strategic outcomes makes it easier not only to create a vision, but also to get management to align with it. Stubbs demonstrates how to set a vision, deliver it, and avoid common execution issues. He also reveals why it's not the technical details that are important, but rather an understanding of how organizational dynamics can help or hurt your success.\u003c\/p\u003e \u003cp\u003eProviding a strategic plan to help you implement a successful business analytics program, \u003ci\u003eThe Value of Business Analytics\u003c\/i\u003e shows you how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eUse analytics to create a competitive advantage\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHelp teams understand and overcome tactical challenges\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eDefine the value of analytics\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eOvercome challenges and communication breakdowns\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eBuild a successful execution plan and deliver returns\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eEstablish a measurement framework\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eBring everything together by applying the real-world lessons to your own organization\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eTranslating massive amounts of data into real insight is beyond magic--it's competitive advantage distilled. Nothing else offers an equivalent level of agility, productivity improvement, or renewable value. Whether you're looking to quantify the value of your work or generate organizational support, learn how to leverage advanced business analytics with the hands-on guidance found in \u003ci\u003eThe Value of Business Analytics.\u003c\/i\u003e\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE VALUE OF BUSINESS ANALYTICS\u003c\/b\u003e IDENTIFYING THE PATH TO PROFITABILITY \u003c\/p\u003e\u003cp\u003eDealing with the data deluge has become the albatross of the twenty-first century. For the first time ever, we have more data than we have storage capacity. Yet, competitive advantage comes from capitalizing on what makes you unique, which means leveraging your single biggest resource: your data! Developed for senior management who want to change from a \"gut feel\" to a fact-driven corporate environment, \u003ci\u003eThe Value of Business Analytics\u003c\/i\u003e provides an integrated framework for launching and communicating the value of business analytics in your organization. \u003c\/p\u003e\u003cp\u003eThis groundbreaking resource defines what business analytics is, the immense value it brings to an organization, and how to harness its power to gain a competitive edge in the marketplace. Author Evan Stubbs provides managers with the tools, knowledge, and strategies to get the organizational commitment you need to get business analytics up and running in your company. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Value of Business Analytics\u003c\/i\u003e, you'll discover how to successfully extract the maximum amount of useful information from your ever-increasing data repositories. The book explores how mapping tactical activities to strategic outcomes makes it easier not only to create a vision, but also to get management to align with it. Stubbs demonstrates how to set a vision, deliver it, and avoid common execution issues. He also reveals why it's not the technical details that are important, but rather an understanding of how organizational dynamics can help or hurt your success. \u003c\/p\u003e\u003cp\u003eProviding a strategic plan to help you implement a successful business analytics program, \u003ci\u003eThe Value of Business Analytics\u003c\/i\u003e shows you how to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eUse analytics to create a competitive advantage\u003c\/li\u003e \u003cli\u003eHelp teams understand and overcome tactical challenges\u003c\/li\u003e \u003cli\u003eDefine the value of analytics\u003c\/li\u003e \u003cli\u003eOvercome challenges and communication breakdowns\u003c\/li\u003e \u003cli\u003eBuild a successful execution plan and deliver returns\u003c\/li\u003e \u003cli\u003eEstablish a measurement framework\u003c\/li\u003e \u003cli\u003eBring everything together by applying the real-world lessons to your own organization\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eTranslating massive amounts of data into real insight is beyond magic--it's competitive advantage distilled. Nothing else offers an equivalent level of agility, productivity improvement, or renewable value. Whether you're looking to quantify the value of your work or generate organizational support, learn how to leverage advanced business analytics with the hands-on guidance found in \u003ci\u003eThe Value of Business Analytics\u003c\/i\u003e.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEVAN STUBBS\u003c\/b\u003e is the Regional Product Manager for Analytics at SAS Australia\/New Zealand. A key champion for innovation and improvement, he advises organizations across multiple industry sectors and assists companies in achieving best practice in analytics. He has successfully applied analytics in a highly varied range of situations, from implementing an analytics-based policy planning toolkit within a large government department to creating the vision, market specifications, and demand forecasts for a concept car.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.14 x 9.24 x 6.36 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 26, 2011\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51759268757792,"sku":"9781118012390","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/62062322314b670c752446e4bbd6181d.webp?v=1780147430","url":"https:\/\/ebocreations.com\/products\/business-analytics-sas-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}