{"product_id":"business-basics-for-musicians-the-complete-handbook-from-diy-to-the-majors-hardcover","title":"Business Basics for Musicians: The Complete Handbook from DIY to the Majors - Hardcover","description":"\u003cp\u003eby \u003cb\u003eBobby Borg\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is the ultimate layperson's handbook to the current music industry. The third edition is fully updated and includes new insights into AI, NFTs, and the metaverse; music royalties; DIY strategies; major-label record, publishing, and merchandising deals; and more. It provides fresh case studies and interviews with industry leaders.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBobby Borg MCM, \u003c\/b\u003e is a former major label, independent, and DIY recording\/touring artist. He also served as the VP of Special Events for the American Marketing Association and Interim Chairman of Music Business at Musician's Institute. He is an assistant professor of practice in music industry studies at University of Southern California's Thornton School of Music. He is the founder of Bobby Borg Consulting and author of \u003ci\u003eThe Musician's Handbook, Music Marketing for The DIY Musician, Business Basics for Musicians, Introduction to Music Publishing for Musicians, \u003c\/i\u003eand \u003ci\u003ePersonal Finance for Musicians. \u003c\/i\u003eVisit bobbyborg.com.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 446\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 10 x 7 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 31, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51752960131360,"sku":"9781538182550","price":180.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/3b8151edacbe82927dbbfd1a09821c89_51867b5e-013c-4009-95b5-67b6f636bab9.webp?v=1780008620","url":"https:\/\/ebocreations.com\/products\/business-basics-for-musicians-the-complete-handbook-from-diy-to-the-majors-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}