{"product_id":"business-for-communicators-the-essential-guide-to-success-in-corporate-and-public-affairs-paperback","title":"Business for Communicators: The Essential Guide to Success in Corporate and Public Affairs - Paperback","description":"\u003cp\u003eby \u003cb\u003eSandra Duhé\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBusiness for Communicators\u003c\/em\u003e provides future and current professional communicators with a hands-on, working knowledge of how businesses profit, grow, and adapt in their competitive environments.\u003c\/p\u003e \u003cp\u003eCorporate communicators aspire to sit at the decision-making table but too often fall short because of an inability to speak the language of business or effectively apply a business mindset to communication strategy. \u003ci\u003eBusiness for Communicators\u003c\/i\u003e provides the in-depth business literacy these professionals need, beyond just building the case for business intelligence or explaining business basics. The text delves into the details of corporate finance, accounting, marketing, strategy, operations, and economics to provide a theoretical grounding and a working knowledge that business communicators can apply to every decision they make. Real world applications illustrate concepts covered, focus on the communication implications of business outcomes, and provide opportunities for extended learning and discussion. \u003c\/p\u003e \u003cp\u003eThis book is an essential resource for advanced undergraduate and graduate students, as well as professional corporate communicators ready to enhance their influence and advance their careers with business acumen.\u003c\/p\u003e \u003cp\u003eAn accompanying website, blog, email, and social media platforms provide additional resources, interaction, commentary, and responses to questions from educators and practitioners, as well as teaching materials for educators, at www.thecommunicatorsmba.com.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSandra Duhé\u003c\/strong\u003e is Associate Professor and Chair of Corporate Communication and Public Affairs at Southern Methodist University, USA.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 236\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 10 x 7 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 29, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51786209526048,"sku":"9780367430085","price":90.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/8e34925104a1d9d43535115334459d75.webp?v=1780629610","url":"https:\/\/ebocreations.com\/products\/business-for-communicators-the-essential-guide-to-success-in-corporate-and-public-affairs-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}