{"product_id":"business-strategy-an-introduction-paperback","title":"Business Strategy: An Introduction - Paperback","description":"\u003cp\u003eby \u003cb\u003eDavid Edgar\u003c\/b\u003e (Author), \u003cb\u003eGeorge Stonehouse\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eBusiness Strategy\u003c\/i\u003e is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eAccompanying online resources for this title can be found at bloomsburyonlineresources.com\/business-strategy-3e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eBusiness Strategy\u003c\/strong\u003e\u003c\/em\u003e is ideal for those approaching strategy for the first time. The authors' user-friendly writing style and innovative pedagogical features ensure students engage more readily with the material, so that complex strategic concepts are grasped quickly and easily. The book is accompanied by Strategic Planning Software (SPS), a platform where students can evaluate, formulate and implement specific company strategies - bringing the real world of business into the classroom with authentic research and analysis based activity. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cstrong\u003eKey Features: \u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003e- Ensures students have access to all topical issues - includes dedicated chapters on CSR, financial analysis, new technologies and emerging markets \u003cbr\u003e- Excellent international case studies of varying lengths help students digest theory through practical examples, bringing the subject-matter to life\u003cbr\u003e- Innovative pedagogy including 'Guru Guides' (bite-sized bios of key thinkers in the field) and an on-page glossary to define complex issues as they appear\u003cbr\u003e- A range of student learning and teacher resource materials, including bonus case studies, Powerpoint slides and self-test questions available at \u003cstrong\u003ewww.palgrave.com\/business\/campbell\u003cbr\u003e\u003c\/strong\u003e- AND includes free access to SPS at \u003cstrong\u003ewww.planning-strategy.com\u003c\/strong\u003e where students can solve real business problems\u003cbr\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDAVID CAMPBELL is Professor of Accounting and Business Ethics at Newcastle University Business School, UK \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eDAVID EDGAR is Professor of Strategy and Business Transformation in the Department of Management at Glasgow Caledonian University, UK \u003cp\u003e\u003c\/p\u003eGEORGE STONEHOUSE is Professor of Strategic Management and Dean of Edinburgh Napier University Business School, UK\u003cbr\u003eDAVID CAMPBELL is Professor of Accounting and Business Ethics at Newcastle University Business School, UK \u003cp\u003e\u003c\/p\u003eDAVID EDGAR is Professor of Strategy and Business Transformation in the Department of Management at Glasgow Caledonian University, UK \u003cp\u003e\u003c\/p\u003eGEORGE STONEHOUSE is Professor of Strategic Management and Dean of Edinburgh Napier University Business School, UK\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 392\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 9.6 x 7.4 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 10, 2011\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51754056909088,"sku":"9780230218581","price":180.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/1a4dd43d2039dc105c5cf4a3bf992e98.webp?v=1780032459","url":"https:\/\/ebocreations.com\/products\/business-strategy-an-introduction-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}