{"product_id":"business-strategy-tools-the-boston-bcg-matrix-paperback","title":"Business Strategy Tools: The Boston - BCG Matrix - Paperback","description":"\u003cp\u003eby \u003cb\u003eClaudia Lane\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eThe Boston Consulting Group (BCG) Matrix, often referred to as the BCG Matrix, The Boston Matrix, or Growth-Share Matrix, is a strategic management tool used to analyze and categorize a company's product portfolio based on two key variables: market growth rate and market share. It was developed by the Boston Consulting Group in the early 1970s and has since become a widely used framework for making strategic decisions about a company's product offerings.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 156\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.33 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 26, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51781804654880,"sku":"9798853709690","price":26.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/d4f712cc1fc416715f60297515620120.webp?v=1780557941","url":"https:\/\/ebocreations.com\/products\/business-strategy-tools-the-boston-bcg-matrix-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}