{"product_id":"business-unusual-values-uncertainty-and-the-psychology-of-brand-resilience-paperback","title":"Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience - Paperback","description":"\u003cp\u003eby \u003cb\u003eNathalie Nahai\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIt \u003ci\u003eall\u003c\/i\u003e feels pretty overwhelming right now. People are feeling uncertain and disillusioned. How do business leaders create resilient organizations that can reassure people, deliver and truly connect with a values-driven audience, often through digital-first channels?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Explore how your customers and your people demand more than business as usual. This book reveals the psychology behind how we feel about businesses, their communications and their leaders in a digital world. From understanding the new dynamics shaping online behaviour, to the evolving expectations driving employees and consumers, \u003cb\u003e\u003ci\u003eBusiness Unusual \u003c\/i\u003e\u003c\/b\u003ewill teach you how to build a resilient business - one that is built on trust, an engaged and fulfilled workforce, and the brand values that can empower you to craft resonant communications and relationships. \u003cp\u003e\u003c\/p\u003e Join the trailblazers that are transforming how we think of, and conduct, business. With insights from cutting-edge research and real-world case studies, learn how to apply psychological frameworks and practices that can help you develop a futureproof brand that people believe in, both inside and outside the organization.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eNathalie Nahai \u003c\/b\u003eis a speaker, author and consultant, whose work explores persuasive technology, ethics, and the psychology behind evolving consumer behaviours. With clients including Google, Unilever and Accenture, she teaches companies how to ethically apply behavioural science to enhance their online presence, communications and customer experience. A member of the BIMA Human Insights Council, Nathalie hosts \u003ci\u003eThe Hive Podcast\u003c\/i\u003e and has spoken about the impact of emerging technologies in \u003ci\u003eThe Atlantic, The Wall Street Journal, \u003c\/i\u003e Business Insider, Forbes\u003ci\u003e, Harvard Business Review, Stylist, The Telegraph\u003c\/i\u003e, as well as TV and radio. She is based in Barcelona, Spain\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 264\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.72 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 28, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51768042684704,"sku":"9781398602212","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/66853fd84ab8ef1dfd103f980099b9c1.webp?v=1780323360","url":"https:\/\/ebocreations.com\/products\/business-unusual-values-uncertainty-and-the-psychology-of-brand-resilience-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}