{"product_id":"business-warfare-a-framework-for-business-strategy-based-on-clausewitz-sun-tzu-foch-and-machiavelli-hardcover","title":"Business Warfare: A framework for business strategy based on Clausewitz, Sun Tzu, Foch and Machiavelli - Hardcover","description":"\u003cp\u003eby \u003cb\u003ePaulo Cardoso Do Amaral\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSun Tzu provides great teachings for battleground struggles, so why do we need more authors and insights? Because Sun Tzu deals with confrontation, and that's not enough. There are currently more factors influencing any entity's strategic positioning than just fighting for consumers, customers, and clients-unexpected factors beyond eyesight at battleground level, like regulations and political moves unleashed by stakeholders.\u003c\/p\u003e\u003cp\u003eEnter Clausewitz, delivering a broad inclusion of the factors currently influencing business. He invites the strategist to contemplate political level actions besides war, something not so extensively covered by Sun Tzu. And the wisdom in Clausewitz's Trinity concept is a bedrock for a solid, encompassing, and enlightened strategic appraisal well beyond traditional methodologies.\u003c\/p\u003e\u003cp\u003eThe book also covers Sun Tzu's dynamic approach to struggle, on a substratum of situational awareness, which other others tend to miss when analyzing \u003cem\u003eThe Art of War\u003c\/em\u003e. Situational awareness is critical in business strategy. And Sun Tzu's strategic vision is bottom-up-refreshing because traditional strategic planning has been primarily top-down.\u003c\/p\u003e\u003cp\u003eThen came Ferdinand Foch3\/4a mandatory add-on for developing Sun Tzu's framework. It acknowledges the need to measure tactical effectiveness, otherwise, how do you choose among different tactical choices?\u003c\/p\u003e\u003cp\u003eMachiavelli pops up next. Whereas Sun Tzu deals with battle, Machiavelli specializes in what to do with victory. For businesses, that means profit. And how do you make a profit? By winning everybody's hearts, and that is Machiavelli's specialty.\u003c\/p\u003e\u003cp\u003eIf you live in a predictable and stable competitive environment, this book is not for you. If not, and you need strategic thinking, the practical frameworks put forward will foster your insights.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePaulo Cardoso do Amaral\u003c\/strong\u003e has an extensive background in engineering, information systems, and business management. In addition to his corporate roles, Paulo is an MBA Professor at Cat?licaLisbon, and since 2014, he has been teaching at Bejing's Tsinghua University and Ecole Nationale des Ponts et Chauss?es in Paris. Paulo has a deep connection with military education, having been a professor at the Portuguese Air Force Academy, the Portuguese Army Military Academy, and the Command and General Staff Officers' Course for the three branches of the Portuguese Army.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 404\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.06 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 16, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51773885874464,"sku":"9781963271218","price":47.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/190b5a9349cca6eff95386ffa567ed6a_23fd7cbb-95a1-4ab4-b0ae-fdf553de319d.webp?v=1780435139","url":"https:\/\/ebocreations.com\/products\/business-warfare-a-framework-for-business-strategy-based-on-clausewitz-sun-tzu-foch-and-machiavelli-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}