{"product_id":"buying-cars-aint-easy-selling-cars-may-be-tough-but-hardcover","title":"Buying Cars Ain't Easy: Selling car's may be tough .... But, - Hardcover","description":"\u003cp\u003eby \u003cb\u003eCharles Odonnell\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis entertaining book is a collection of personal stories and observations experienced by the author over the past 60 years, from working as a part-time car salesman during college to his personal purchases of more than 50 cars.\u003c\/p\u003e \u003cp\u003eThe content helps the reader better understand the techniques used by car dealers to encourage you to buy, and what you should look for in a test drive. He explains trade-in values, and his own recent experience of buying a used car, sight unseen over the internet. This collection includes humorous anecdote's, industry criticisms, and a healthy dose of sarcasm, plus examples of auto dealerships that went the extra mile, and conversely, some that treated their customers with disdain.\u003c\/p\u003e \u003cp\u003eAs a retired C.E.O., Charles adds his own executive perspective on customer service and brand loyalty, using real-life examples of why so many sales and service people seem to do such a poor job at what should be an easy and pleasurable experience. The book includes his reflections on ineffective T.V. commercials and poor Auto show marketing decisions.\u003c\/p\u003e \u003cp\u003eAuto enthusiasts will thoroughly enjoy this book!\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 148\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 15, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51781712675104,"sku":"9781669875536","price":44.35,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/3fcef0a74fc0531e7ce794d4f8e342f4.webp?v=1780555879","url":"https:\/\/ebocreations.com\/products\/buying-cars-aint-easy-selling-cars-may-be-tough-but-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}