{"product_id":"buzzard-archives-volume-1-advertising-paperback","title":"Buzzard Archives Volume 1: Advertising - Paperback","description":"\u003cp\u003eby \u003cb\u003eHelton David\u003c\/b\u003e (Author), \u003cb\u003eJohn Gorman\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHe's one of the most iconic characters in Cleveland history. From the mid-1970s to the late 1980s, there was hardly anyone in Northeast Ohio who didn't recognize ... the Buzzard.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eCreated in 1974 by artist David Helton as the \u003cstrong\u003emascot for Cleveland's rock radio station WMMS 101 FM\u003c\/strong\u003e, the Buzzard was featured on millions of bumper stickers, T-shirts, sweatshirts, hats, jackets, halter tops, belt buckles, buttons, posters, sunglasses, coffee cups, beer mugs, records, TV commercials, newspaper ads, billboards--you name it. \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eBut why a buzzard?\u003c\/strong\u003e \u003c\/p\u003e \u003cp\u003eIt seemed like a good idea at the time. After years of economic decline and population loss, Cleveland in the 1970s was being called \u003cstrong\u003ea dying city\u003c\/strong\u003e. WMMS was \u003cstrong\u003ea young radio station\u003c\/strong\u003e struggling to find an audience, with the FM band still so new that most cars didn't even have FM receivers. \u003c\/p\u003e \u003cp\u003ePairing \u003cstrong\u003ea defiant scavenger\u003c\/strong\u003e with \u003cstrong\u003ea scrappy, creative team\u003c\/strong\u003e of on-air talent and promoters--it just felt right. \u003c\/p\u003e \u003cp\u003eAnd it worked!\u003c\/p\u003e \u003cp\u003eTo celebrate the 50th anniversary of the Buzzard, this book digs into \u003cstrong\u003eDavid Helton's personal archive\u003c\/strong\u003e and shares his hand-picked selection of \u003cstrong\u003emore than 120 fun, vintage advertisements featuring the Buzzard\u003c\/strong\u003e.\u003c\/p\u003e \u003cp\u003eAccompanying text provides \u003cstrong\u003eback story and insider details\u003c\/strong\u003e from John Gorman, the WMMS program director and operations manager who dreamed up the Buzzard and helped lead the station to market domination in those \u003cstrong\u003eglory days of FM rock and roll radio in Cleveland\u003c\/strong\u003e.\u003c\/p\u003e \u003cp\u003eIf you ever tuned in to an All Request Weekend (broadcast in quad!) or attended a Coffee Break Concert or wore your Buzzard T-shirt to school or to a show at Blossom (that you barely remembered the next day), \u003cstrong\u003ejust flip open this book to travel back in time ...\u003c\/strong\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 94\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.24 x 10.9 x 8.52 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 14, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51752948695328,"sku":"9781598511352","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/7f527433d72a7418a3169037c47ff7f2.webp?v=1780008248","url":"https:\/\/ebocreations.com\/products\/buzzard-archives-volume-1-advertising-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}