{"product_id":"cases-in-public-relations-management-paperback","title":"Cases in Public Relations Management - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePatricia Swann\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis fourth edition of \u003ci\u003eCases in Public Relations Management \u003c\/i\u003efeatures a combination of new and tried-and-tested cases that give students a practical view of how on-the-ground public relations is practiced today.\u003c\/p\u003e\u003cp\u003eShowcasing both successes and failures in public relations management, this text uses a problem-based case study approach that encourages readers to put their knowledge to the test to assess what has worked and consider alternate approaches to the situations these cases explore. It features questions for discussion and prompts to \"dig deeper\" into the cases at hand. New to the fourth edition: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eFifteen new cases, including Anheuser-Busch InBev, Dove, Juul, FTX, Norfolk Southern, \u003cem\u003eBarbie\u003c\/em\u003e, and Nike\u003c\/li\u003e \u003cli\u003eEmphasis on social media, sustainability, ethics, and social responsibility for communication management today\u003c\/li\u003e \u003cli\u003eEnd-of-chapter activities that reinforce concepts\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eDeveloped for advanced students in strategic communication and public relations, this book prepares them for their future careers as communication and public relations professionals.\u003c\/p\u003e\u003cp\u003eThe fourth edition features fully updated online resources: student case guides with case supplements, instructor case guides with sample answers to end of case questions in the text, and PowerPoint lecture slides. Please visit www.routledge.com\/9781032163642.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePatricia Swann\u003c\/b\u003e, former Dean of the School of Business and Justice Studies, is Distinguished Professor of Public Relations and Management at Utica College, U.S.A. She is Executive Director of the Raymond Simon Institute for Public Relations and Journalism and former Head of the Public Relations Division of the Association for Education in Journalism and Mass Communication.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 470\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.97 x 10 x 7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 11, 2025\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51888311107872,"sku":"9781032163642","price":171.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/E7_ak2IV-y9781032163642.webp?v=1781913790","url":"https:\/\/ebocreations.com\/products\/cases-in-public-relations-management-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}