{"product_id":"change-how-to-make-big-things-happen-hardcover","title":"Change: How to Make Big Things Happen - Hardcover","description":"\u003cp\u003eby \u003cb\u003eDamon Centola\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow to create the change you want to see in the world using the paradigm-busting ideas in this \"utterly fascinating\" (Adam Grant) big-idea book.​\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eMost of what we know about how ideas spread comes from bestselling authors who give us a compelling picture of a world, in which \"influencers\" are king, \"sticky\" ideas \"go viral,\" and good behavior is \"nudged\" forward. The problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same. \u003cp\u003e\u003c\/p\u003eWhen it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. \u003cp\u003e\u003c\/p\u003eDrawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, \u003ci\u003eChange\u003c\/i\u003e presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us. \u003cbr\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eDamon Centola\u003c\/b\u003e is a Professor in the Annenberg School for Communication and the School of Engineering and Applied Sciences at the University of Pennsylvania, where he is Director of the Network Dynamics Group. His widely cited work has been published across several disciplines in the world's leading journals, including \u003ci\u003eScience\u003c\/i\u003e, \u003ci\u003eThe Proceedings of the National Academy of Sciences\u003c\/i\u003e, \u003ci\u003eNature Human Behavior\u003c\/i\u003e, \u003ci\u003eThe American Journal of Sociology\u003c\/i\u003e, and \u003ci\u003eJournal of Statistical Physics\u003c\/i\u003e. His speaking and consulting clients include Amazon, Microsoft, Apple, Cigna, the Smithsonian Institution, the American Heart Association, the National Academies, the U.S. Army and the NBA. Popular accounts of Damon's work have appeared in the \u003ci\u003eNew York Times\u003c\/i\u003e, \u003ci\u003eWashington Post\u003c\/i\u003e, CNN, \u003ci\u003eWall Street Journal\u003c\/i\u003e, \u003ci\u003eWired\u003c\/i\u003e, \u003ci\u003eTIME\u003c\/i\u003e, \u003ci\u003eThe Atlantic\u003c\/i\u003e, and \u003ci\u003eScientific American\u003c\/i\u003e.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 352\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.5 x 9.3 x 6.1 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 19, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51768754798880,"sku":"9780316457330","price":29.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/533fe959cf00334cc4d549e3b062d231.webp?v=1780336588","url":"https:\/\/ebocreations.com\/products\/change-how-to-make-big-things-happen-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}