{"product_id":"console-wars-sega-nintendo-and-the-battle-that-defined-a-generation-paperback","title":"Console Wars: Sega, Nintendo, and the Battle That Defined a Generation - Paperback","description":"\u003cp\u003eby \u003cb\u003eBlake J. Harris\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNow a documentary on CBS All Access. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFollowing the success of \u003cem\u003eThe Accidental Billionaires\u003c\/em\u003e and \u003cem\u003eMoneyball\u003c\/em\u003e comes \u003cem\u003eConsole Wars\u003c\/em\u003e--a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry. \u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn 1990, Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.\u003c\/p\u003e\u003cp\u003eThe battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.\u003c\/p\u003e\u003cp\u003eBased on over two hundred interviews with former Sega and Nintendo employees, \u003cem\u003eConsole Wars\u003c\/em\u003e is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It's the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.\u003c\/p\u003e\u003cp\u003eA best book of the year: NPR, Slate, Publishers Weekly, Goodreads\u003cbr\u003e\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNamed a \"Best Book of the Year\" by NPR, Slate, \u003cem\u003ePublishers Weekly\u003c\/em\u003e, and Goodreads\u003c\/p\u003e\u003cp\u003eIt was a once-in-a-lifetime battle that pitted brother against brother, kid against adult, Sonic against Mario, and the United States against Japan. . . .\u003c\/p\u003e\u003cp\u003eIn 1990, Nintendo had a virtual monopoly on the videogame industry. Sega was a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of former Mattel executive Tom Kalinske. His unconventional tactics, combined with the blood, sweat, and bold ideas of his renegade employees, completely transformed Sega and led to a ruthless David-and-Goliath showdown with Nintendo. But Sega's success would create many new enemies and make Nintendo stronger than ever.\u003c\/p\u003e\u003cp\u003eBlake J. Harris brings into focus the warriors, the strategies, and the battles and explores how they transformed popular culture forever. Ultimately, \u003cem\u003eConsole Wars\u003c\/em\u003e is the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, give birth to a sixty-billion-dollar industry.\u003c\/p\u003e--\u003cem\u003eEntertainment Weekly\u003c\/em\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNamed a \"Best Book of the Year\" by NPR, Slate, \u003cem\u003ePublishers Weekly\u003c\/em\u003e, and Goodreads\u003c\/p\u003e\u003cp\u003eIt was a once-in-a-lifetime battle that pitted brother against brother, kid against adult, Sonic against Mario, and the United States against Japan. . . .\u003c\/p\u003e\u003cp\u003eIn 1990, Nintendo had a virtual monopoly on the videogame industry. Sega was a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of former Mattel executive Tom Kalinske. His unconventional tactics, combined with the blood, sweat, and bold ideas of his renegade employees, completely transformed Sega and led to a ruthless David-and-Goliath showdown with Nintendo. But Sega's success would create many new enemies and make Nintendo stronger than ever.\u003c\/p\u003e\u003cp\u003eBlake J. Harris brings into focus the warriors, the strategies, and the battles and explores how they transformed popular culture forever. Ultimately, \u003cem\u003eConsole Wars\u003c\/em\u003e is the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, give birth to a sixty-billion-dollar industry.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 576\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.6 x 8.9 x 5.9 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 02, 2015\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51753477505312,"sku":"9780062276704","price":21.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/46630075ae36c3319a4bb74e57f6723d.webp?v=1780021362","url":"https:\/\/ebocreations.com\/products\/console-wars-sega-nintendo-and-the-battle-that-defined-a-generation-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}